BarthHaas has been announced as a headline sponsor of the world’s most historic international beer and cider competition, the International Brewing and Cider Awards.
Having been headline sponsor for the awards since 2011, BarthHaas is continuing its support of the world’s oldest international brewing and cider awards, which has earned the title of the industry ‘Oscars’ and attracts entries from breweries and cider mills from around the world.
BarthHaas is a leading supplier of hops, hop products and services through a team of vertically integrated companies located across the globe. It encompasses every step of the hop supply chain, from the growing of hops to the development and application of specialised hop products for the brewing industry and beyond.
First held in 1886 and now held every two years, the International Brewing and Cider Awards will take place in March 2021 at the National Brewery Centre, Burton-upon-Trent, and aims to showcase winning brewers and cider makers, of all sizes, from around the globe. The awards invite brewers and cider makers to enter their finest beers or ciders to be blind-judged by an expert panel of commercially practicing brewers and cider-makers from around the world.
Daniel Christmas, European Marking Manager at BarthHaas, said: “We have enjoyed working with the International Brewing and Cider Awards for many years now. It feels like a family occasion as the people we know and love come together to celebrate the best that global brewing has to offer.
“Brewing is hard work and brewers of all types from all around the world can face many challenges. It is therefore, very important to us that the time is taken to acknowledge and thank those that throw their all in to what they do. It is their passion, commitment to quality and innovation that keeps the brewing industry strong and we of course, will always be there to support this.”
Ruth Evans MBE, Director of the International Brewing and Cider Awards said: “We’re delighted to welcome BarthHaas as headline sponsor for our upcoming event in 2021. As a long-standing sponsor of the awards, we’re immensely grateful for their continued support, which allows us to run our distinguished competition that champions the best of the brewing and cider making world.
“Having been at the centre of the hop industry for over 225 years, BarthHaas’ established heritage and prestige makes them an ideal partner for the International Brewing and Cider Awards.”
Entries open in October. For more information about the awards, including a list of categories and entry criteria, please visit International Brewing Awards’ website.