MIAMI – Barton & Guestier is launching its elegant new 2018 Côtes de Provence Rosé for immediate enjoyment. Encased in a chic collectible bottle, the release highlights the lineup of Bordeaux’s oldest wine merchant with a stylish take on this ever-trending beverage. This latest blend joins Barton & Guestier’s range of new premium appellations and varietals, outfitted in sleek packaging and the red B&G signature embodying the knowledge and authenticity of the brand that has brought classic French wines to the United States for nearly 300 years.
“From the moment our founders gifted Thomas Jefferson with his own bottle to the launch of our newest wines, our tenets of innovation, accessibility, and passion remain strong pillars of our brand,” says Philippe Marion, B&G sales and marketing director. “We’re thrilled to keep growing among an ever-crowded wine space.”
B&G has evolved to appeal to today’s shifting wine drinker while honoring its eminent identity and history with instantly recognizable branding and bespoke consumer-focused approach. And with consumers increasingly seeking out wines that evoke quality in taste and aesthetic, B&G has modeled Côtes de Provence Rosé’s photogenic bottle after the pink Tourmaline stone. This Grenache, Cinsault and Syrah cuvéeis specially crafted to preserve its light pink hue with delicate notes of ripe red berries and white flowers. The stunning flask can be enjoyed long after the wine is finished by way of its pale pink color Vinolok®glass closure, part of the brand’s attitude toward sustainability. Other elements of the tailor-made bottle include the B&G letters engraved on the neck.
Accompanying the launch is the ‘Win a Wine Lover’s Trip to France’ campaign promoted on B&G’s website and social media with details to enter the ultimate foodie and wine lover’s getaway. One lucky winner will have the chance to visit Chateau Magnol, B&G’s picturesque headquarters, guesthouse and Food & Wine Academy in Bordeaux.
About Barton & Guestier:
Founded in Bordeaux in 1725 by the Irishman Thomas Barton, Barton & Guestier has developed a premium brand strategy based on AOC and Varietal wines from the main French wine growing regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. With almost three centuries of experience, the brand’s expertise guarantees constant quality and style and reassures consumers in an increasingly shifting market. Innovative and informative packaging, as well as modern communication tools, make Barton & Guestier wines accessible for wine lovers in more than 130 countries.
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