The Spirit Of American Optimism Honored By New
Beringer Bros. Bourbon Barrel Aged Wines
Jacob & Frederick Beringer Ask For Your Help On Living Wine Labels
Napa, Calif. — More than 150 years ago the Beringer brothers founded a winery and distillery in Napa Valley, bringing forth a pioneering spirit and setting a standard for innovation that has helped Beringer become the oldest continually operating winery in Napa Valley.
To honor the founders, Beringer is introducing Beringer Bros. Bourbon Barrel Aged wines, including a Chardonnay, Cabernet Sauvignon and Red Cuvee aged for 60 days in charred American oak bourbon barrels that impart a unique, richly warm and bold flavor profile. The wines are available nationally and have a suggested retail price of $17.99.
Mark Beringer, the great-great grandson of Jacob Beringer, oversees winemaking for the new offerings, bringing the family connection full circle. And while honoring the past, the spirit of innovation continues with the Living Wine Labels app, which brings Jacob and Frederick to life, with a special request to consumers for help in spreading the word about the new wines.
Download the Living Wine Labels app from the Apple App Store or Google Play Store. Point the app at the Beringer Brothers label, which depicts the brothers standing in front of the old distillery with a team of workers, and the augmented reality launches with the brothers talking about their new venture and how to get some attention for the winery. In the corner of the screen is a camera shutter, and app users are asked for help in taking a photograph. Click the shutter and a photo is taken and appears on a newspaper announcing the new Beringer winery. It joins Living Wine Labels experiences for other brands, including The Walking Dead Wines from the Last Wine Company, Gentleman’s Collection, 19 Crimes and Chateau St. Jean.
The new wines not only feature a historic photo of the Beringer Brothers in front of the old winery distillery sign, but are offered in a traditional spirits shaped bottle using typography and colors common to the late 1800’s, along with fifth-generation winemaker Mark Beringer’s signature. Cases also feature the photograph and the classic double B logo used by Beringer since the winery’s early years.
Beringer Brothers is being introduced into this fast-growing category with a full array of supporting materials, including a mass barrel display and three-case wrap, case cards, shelf talkers, neckers, shelf blades and floor stickers. All carry the theme “The Spirit of the Frontier Reborn.” An in-store sampling program will allow for trial as well as interaction with the Living Wine Labels app.