Category: Industry Briefs

Jean-Marie Heins Named CMO, Broken Shed Distilleries

JEAN-MARIE HEINS JOINS BROKEN SHED DISTILLERIES AS CMO Heins Brings Three Decades of Innovative Spirits Marketing and Operations Experience to Broken Shed Distilleries   SOUTHPORT, CT, MARCH 20, 2018– Broken Shed Distilleries, Inc. announced that Jean-Marie Heins has been named Chief Marketing Officer.  In this role, Heins will be responsible for the overall marketing strategy and implementation for Broken Shed Vodka, and will report to Samuel A. Brown, Executive Chairman and Jonathan Bailey, Chief Executive Officer and President. Heins has a proven track record of growing industry leading brands and joins Broken Shed after a long career at Sidney Frank Importing Co., Inc. Hired by Sidney Frank, she played an integral role at the company, serving in a variety of marketing roles. Most recently, Heins held the title of Executive Vice President of Marketingand Sales Operations and was instrumental in the launch and development of brands including Casamigos Tequila, Grey Goose Vodka and Jägermeister. Heins was also responsible for developing and executing a variety of innovative marketing programs for the company’s entire portfolio of brands. “Jean-Marie will play a pivotal role in growing Broken Shed Vodka distribution and optimizing our marketing efforts.” said Brown, “Her extensive experience in the distilled spirits industry will make an immediate impact on our company and we are very happy to welcome her to the Broken Shed family.” “I am proud to join Broken...

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G3 Acquires Tapp Label

Modesto, Calif.-based G3, a multi-tasking wine industry service supplier, has purchased Tapp Label, a California-based printer for the alcohol beverage industry and beyond. The deal includes Tapp’s California printing plants in Livermore and Paso Robles, as well as one in Portland, Ore.—but not the Tapp facility in Toronto, Can., which has changed names to Ingenious Packaging Group. David Bowyer, former owner and CEO of Tapp, is now CEO if Ingenious. Started by members of the Gallo family, G3 produces bottles, labels, corks, screwcaps, and alternative closures and containers; sells oak alternatives; provides bottling and filling services; hauls grapes from vineyard to winery; and handles logistics and storage for packaging and finished beverages. It contracts with E&J Gallo as well as wine companies not affiliated with the Gallo...

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Anchor Distilling Becomes Hotaling

In August 2017, Sapporo Holdings Ltd. acquired Anchor Brewing Co. The purchase separated the San Francisco-based beer company from its sister, Anchor Distilling Company, which was not included in the sale but nonetheless required a rebranding away from the “Anchor” moniker. As of January 31, 2018, the spirits company assumed the name Hotaling & Co. (pronounced “ho-de-ling”), a reference to one of its small batch whiskeys, which was named after San Francisco legend A.P. Hotaling, who came west during the Gold Rush and established himself as a reputable spirits...

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In Good Spirits: DISCUS Sees Growth Continuing

According to a report released in February by the Distilled Spirits Council (DISCUS), 2017 was a record-setter for the U.S. spirits industry. Supplier sales increased 4 percent to a record high $26.2 billion, and volumes jumped 2.6 percent—that’s 5.8 million cases—for a total 226 million cases. Overall, spirits rose to 36.6 percent of the total beverage alcohol market. “The spirits sector had a banner year in 2017, driven by consumer confidence in the U.S. economy, product innovations that adult consumers want, and a fascination with premiumization across categories,” said DISCUS President/CEO Kraig R. Naasz in a prepared statement. The advocacy group also projected record exports of $1.63 billion internationally, an increase of 14.3 percent over 2016. “American spirits, particularly whiskey, are the toast of the global cocktail scene,” said DISCUS Senior Vice President for International Affairs Christine LoCascio at the time of the report’s release. “International adult consumers are exploring more expensive U.S. spirits, driven by their fascination with American whiskey’s heritage, as well as its mixability and versatility in cocktails.” For the full report, go to...

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More Pot Jobs Projected

A report released in February by ArcView Market research (and conducted in partnership with cannabis business intelligence company BDS Analytics) projects the United States’ growing marijuana industry will create 414,000 jobs by 2021, either directly or in related industries; nearly one-third of these new jobs are expected to be created in California. The report also credits legal recreational use in Colorado for that state having one of the lowest unemployment rates in the nation. In addition to job growth, the cannabis industry is expected to contribute billions to state coffers through wholesale, excise, and cannabis-specific...

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March/April 2018

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