Online alcohol marketplace has launched the Drizly Data Distillery, offering ecommerce data, compiled from four years of Drizly platform transactions, plus relevant insights and analysis. By aggregating data on millions of orders in 70 U.S. cities over that time, suppliers will be better able to assess the effectiveness of promotional campaigns and see neighborhood-by-neighborhood breakdowns of what products are selling and for what price. Imagine how such information could be used to develop and refine marketing efforts.
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