PORTLAND, OR (Feb. 5, 2019) — Eastside Distilling, Inc. (NASDAQ: EAST) today announced that the new reserve Redneck Riviera Whiskey, “Granny Rich Reserve,” has started to ship. Granny Rich Reserve is a premium priced blend of traditional corn whiskey, aged three years or more, blended with American single malt aged at least four years. It is designed to meet the expectations of the most critical whiskey drinkers, including Granny Rich herself.
John Rich commented, “When thinking about a Reserve version of Redneck Riviera Whiskey, I immediately thought of my Granny Rich! Granny knows what it means to be a “Work Hard, Play Hard” American, and at 86 years young, she is more matured and refined just like the whiskey that bears her name and likeness. The launch of Granny Rich Reserve is a proud moment for our family, and a tip of the hat to this fine lady! Cheers to America’s Granny! Queen of the working class and new American royalty!”
Mel Heim, Master Distiller of Eastside Distilling, commented, “The whiskey has a wonderful caramel and candy corn aroma from the addition of sweeter malt grain blended with the dessert notes of the aged whiskey. John really wanted to highlight our favorite characteristic of our signature Redneck Riviera Whiskey, namely its smoothness and ‘sipability.’ We went to work sourcing the vintage varieties of whiskey used for that product and designed a blend that exemplified Granny: mature and good natured with a surprising kick! It’s all nicely rounded with the higher 43% ABV, or 86 proof. We can’t tell you why 86 because proof is just a number <wink>.”
Robert Manfredonia, President of Eastside Distilling, added, “We are excited about our first line extension with the Redneck Riviera Brand – Granny Rich Reserve. We are currently shipping to our distribution partners and will be formally launching the brand in late February/early March. Based on the success of Redneck Riviera Whiskey, we feel that Granny Rich Reserve will be well received by both retailers and consumers.”
Redneck Riviera Whiskey and the Granny Rich Reserve is a joint collaboration between Eastside and JohnRich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich. The Original Redneck Riviera Whiskey and the Granny Rich Reserve were crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team developed what Eastside and John Rich believe is a superb reserve whiskey that meets even the lofty standards of Granny Rich.
John Rich and Eastside have taken to heart the Folds of Honor mission and have been active advocates on behalf of the foundation, raising hundreds of thousands of dollars in 2018through the sale of Redneck Riviera Whiskey. Since 2007, the Folds of Honor Foundation has carried forth this singular, noble mission – to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Their motto says it best: “Honor Their Sacrifice. Educate Their Legacy.”
Launched in February 2018, the original Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine and Arkansas.
About Redneck Riviera
Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar. More information can be found here.
About Eastside Distilling
Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Redneck Riviera Whiskey, Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s Craft Bottling + Canning subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.
Important Cautions Regarding Forward-Looking Statements
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.