– U.S. is a priority market for Spain’s “most loved lager” and largest independent brewery, founded in Galicia in 1906 –
(A Coruña, Galicia, Spain) – Estrella Galicia has launched the first U.S. edition of their global Beer Master program that showcases the Spanish brewer’s passion for sharing their beer culture. The highly interactive program includes workshops for industry professionals scheduled for October 4-9 in greater New York City, with a competition final and closing reception to name the next Estrella Galicia Beer Master on October 9.
The largest independent brewery in Spain, Estrella Galicia has experienced exponential growth over the past decade. Named the “most loved lager” brewery by Spanish consumers, Estrella Galicia is known for a diverse range of beers from quality lager to limited releases that are authentic and quality-minded, and that inspire loyalty with an irreverent and fun-loving side. The brewery has introduced select brands to the U.S. market, notably the Estrella Galicia and 1906 labels, with plans to build more in 2020.
“We have a distinctive beer culture and are committed to sharing our knowledge and values with partners and customers,” says David Fernandez, International Marketing Director, Estrella Galicia. “Beer Master allows us to realize our vision on a global scale. Following the success of our events in Spain, the UK and Brazil, this is the first time we will be hosting the experience in the U.S. The timing is consistent with the growth of our brand in key markets like New York and represents a profound next step to communicate what we stand for by celebrating emerging talent in the beer community and beyond.”
Beer Master is an international training and competition program for key trade partners and on-premise clients that aims to share the Estrella Galicia vision of brewing in a highly interactive way. Attendees participate in a two-part workshop series, including an immersion into the company heritage and values as well as a hands-on exploration of the brewing process; an introduction to beer styles with a focus on lager; service and pouring training; and a tasting and pairing session. The program culminates with a Beer Master Final for beer professionals to compete for the title of the Estrella Galicia Beer Master in the U.S. In the first qualifying stage, participants are tested on their knowledge of beer culture and their skills in pouring and presentation. The two participants with the highest score from the judges will compete for first place through a battle of beer culture questions. The winner will be invited to participate in the International Beer Master final in Madrid 2020.
About Estrella Galicia
Estrella Galicia is Spain’s largest independent brewery founded by José María Rivera in 1906. His passion for beer led him to build a small brewery in A Coruña, located in the northwestern region of Galicia. Over 110 years later and through 5 generations of the Rivera family, this beautiful Spanish city on the Atlantic Ocean continues to be the only place in the world where we brew our beer: Estrella Galicia and 1906. Galician identity and attention to quality is integral to our beermaking process. We use untreated, natural water sourced from a protected natural reservoir, and grow our own hop crops to support production. We have our own yeast strain, and always create unique recipes to brew each beers with a specific wort, allowing them ferment and mature at cool temperatures for up to an entire month. We pride ourselves on making Spain’s “most loved lager,” delivering a complex, signature style that fulfill José María Rivera’s vision of offering beers that refresh and satisfy beer lovers everywhere. Find out more: www.EstrellaGalicia.es/en; Instagram/FB @EstrellaGaliciaUSA