FOR IMMEDIATE RELEASE
MARK ANTHONY WINE & SPIRITS BOLSTERS LUXURY SPIRITS
PORTFOLIO WITH ADDITION OF GRUPPO MONTENEGRO
Montenegro selects Mark Anthony Wine & Spirits as the exclusive Canadian importer and distributor for Amaro Montenegro, Select Aperitivo, and Vecchia Romagna Brandy
Toronto, Ontario – October 21, 2019 – Gruppo Montenegro today announced that it will partner with market leader Mark Anthony Wine & Spirits to import and distribute its portfolio of iconic Italian spirits in Canada. This strategic partnership combines Mark Anthony’s 40+ years of expertise in the Canadian market with Gruppo Montenegro’s leading portfolio, including Amaro Montenegro, Select Aperitivo, and Vecchia Romagna Brandy.
“As a privately-owned Company we are honored to partner with Mark Anthony and are proud to have them leading our import and distribution strategy in Canada,” said Robert Cullins, Regional Director – North America at Gruppo Montenegro. “Mark Anthony is perfectly positioned to maximize the potential of our brands with a unique go-to-market strategy that will differentiate our portfolio in the Canadian market. Our iconic Italian spirit brands will be a great complement to their portfolio.”
Created in 1885 by alchemist and explorer Stanislaro Cobianchi, Gruppo Montenegro’s Amaro Montenegro has been made with the same secret blend of 40 botanicals for more than 130 years. Amaro Montenegro has received notable recognition by spirits connoisseurs around the globe including World’s Best Bitter at the 2017 International Wine and Spirits Competition and Best in Show Liqueur at the San Francisco World Spirits Competition in 2018.
Select Aperitivo was created in 1920 in the heart of Venice. During the postwar period, when the popularity of the aperitif began to spread, the Spritz soon became a favorite, establishing Select Aperitivo as the star of the Venetian cocktail scene and the essential ingredient in the Venetian Spritz. A precise selection of 30 botanicals undergo a complex process to achieve its distinctive, well-balanced bittersweet taste. In 2019, Select Aperitivo was awarded the Chairman’s Trophy at the Ultimate Spirits Challenge and also won Gold at the San Francisco World Spirits Competition.
“We are the fine wine and spirits experts in the Canadian market with established distribution channels, a long-term growth horizon, and a proved track record of building luxury brands over the long-term. Mark Anthony is uniquely positioned to compete effectively in all trade channels and Montenegro’s portfolio of Italian spirit brands will benefit from being represented by one of the largest full-service organizations in Canada for premium wine, spirits and import beer. We see tremendous opportunities ahead for Montenegro,” said Scott Walton, President, Mark Anthony Wine & Spirits.
About Gruppo Montenegro:
Founded in 1885, Gruppo Montenegro is a leading Italian Spirits and Food manufacturer. The Group’s brands are icons of “Made in Italy” with strong brand equity. Gruppo Montenegro’s products include: Amaro Montenegro, Select Aperitivo, Vecchia Romagna Brandy, and Rosso Antico Vermouth. The Group’s success is a result of a consistent pursuit of excellence, respect for tradition and attention to product quality and sustainability; all values that have defined the Group since its foundation. Thanks to a solid national and international distribution network, the brands are true ambassadors of the Italian way of life.
About Mark Anthony Wine & Spirits:
Established in 1972, Mark Anthony Wine & Spirits is the premier fine wine and spirits distributor in Canada with a proven track record of building brands for carefully selected partners from around the world. Today, Mark Anthony remains a private, family-owned business with tremendous pride in being 100% Canadian-owned. For more information visit markanthonywineandspirits.ca
PR Contacts:
Gruppo Montenegro Media Contact:
Sandra Bustamante Court
FINALE
Mark Anthony Wine & Spirits Media Contact:
Ian Galbraith
Director, Corporate Communications
T: 604.269.7017
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.
