WANAKA, NEW ZEALAND, June 1, 2020 – Broken Shed Vodka, a super-premium vodka made in New Zealand, is excited to announce its collaboration with Hayleybrooke International (HI), who will now be representing their vodka in the Duty Free and Travel Retail Industry.
“We are excited to be working with Haleybrooke International, as we move to having our vodka available with the Duty Free and Travel Retail Industry,” says Steve Bellini President of Broken Shed Vodka. “With Haleybrooke International’s impressive track record at helping spirits brands move products to traveling consumers among these markets, we see great opportunity for Broken Shed Vodka.”
Broken Shed Vodka is distilled three times from New Zealand whey, an environmentally friendly and sustainable use of the natural protein and milk sugar rich liquid that results from dairy production. This natural protein is an excellent natural source for distillation of pure spirit. The company takes pride in returning to mother nature what she provides us with and using the many gifts nature has to offer.
The vodka is free of additives and blends two distinct water sources from New Zealand. The first, a natural mineral water from a 15,000-year-old aquifer in the Southern Alps of New Zealand; the second, fresh spring water from the North Island. After testing ten different water sources from all over New Zealand, the team at Broken Shed has found the water sources with the perfect character to blend with the whey spirit for a clean, crisp-tasting vodka.
“We believe there is a great opportunity for Broken Shed Vodka among consumers within the Duty Free and Travel Retail markets that are looking for a great tasting and all natural vodka,” notes Patrick Nilson, President of Haleybrooke International. Roger Thompson, Vice President of Haleybrooke International added “Beginning discussions with customers on Broken Shed Vodka have been very positive and we see lots of future success with this collaboration.”
Broken Shed Vodka will be sold in the Duty Free and Travel Retail markets at US $30.00 for the 1L size. The company has already had tremendous success being awarded a score of 91 in Wine Enthusiast and gold medal awards in the San Diego Spirits Festival in 2019, Tastings in 2019 and the Los Angeles International Spirits Competition in 2017 to name a few.
About Broken Shed Vodka:
Broken Shed Vodka is based in Wanaka, a small lake town in the mountains of New Zealand’s Southern Alps. Distilled, crafted and bottled in New Zealand, Broken Shed is made without any additives; it is naturally gluten-free, free of additives, sugars and GMO. The award-winning vodka was founded in 2009, launched in 2010 in New Zealand, and then launched in the U.S. in June, 2012. To learn more about Broken Shed Vodka, please visit www.brokenshed.com.
About Haleybrooke International:
Haleybrooke International is a sales, marketing and consulting company that represents wine and spirit brands in the duty free and travel retail channel including airport shops, border stores, airlines, cruise lines and diplomatic sales. For more information please contact:
Patrick Nilson
Roger Thompson
Patricia Kenny
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.
