YORK, PA (October 10, 2019) – Holla Spirits, a millennial-owned spirits company, has announced a new distribution partnership with Southern Glazer’s Wine & Spirits (SGWS). Holla’s award-winning vodkas will be represented by SGWS in Holla’s home state of Pennsylvania, with plans of expanding in the future. Holla’s current distribution arrangement in Delaware will not be changed.
“We created Holla to be better, which is why we’ve partnered with the best,” said Holla President Patrick Shorb. “Southern Glazer’s is the premier distributor of the world’s finest wine and spirits brands. Their incredible depth of knowledge and distribution framework will surely help us realize our dream of providing fun and sociable spirits to our bold and free-spirited fans.”
The arrangement provides for distribution support by SGWS for both on-premise accounts and off-premise Fine Wine and Good Spirits store representation. Holla is currently in more than 90 stores throughout Pennsylvania and dozens of bars, restaurants, breweries and clubs. The millennial-founded and focused company prides itself on using higher quality base distillates and flavor ingredients.
Founders Patrick Shorb and Matt Glaser are childhood friends and Pennsylvania State University graduates. The two partnered with world-renowned Master Blender and Irish native Riannon Walsh to create their product. The team recently moved into a 5,440 square foot production facility in York, PA to accelerate its growth.
The company introduced its first-to-market “on the go” flexible vodka packaging in Pennsylvania and Delaware in 2019. This package is ideally suited for active lifestyles and events, festivals, the beach, boating, tailgating, golfing and more.
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About HOLLA® Spirits:
Holla Spirits, LLC is a York, PA-based, millennial-owned company dedicated to creating innovative spirits that resonate with like-minded consumers. The company’s first product, Holla vodka, provides an alternative for those interested in a fun, fresh, rebellious, unpretentious and affordable vodka for the next generation. The company blends its vodkas using high quality base distillates and natural flavor ingredients. The company is the recipient of a Gold medal from the 2017 Las Vegas Global Spirits Awards and Silver medal from the 2017 San Francisco World Spirits Competition. In 2018, Tipsy Bartender named Holla vodka one of the top “millennial alcoholic drinks that are the future of booze.”
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.