AUSTIN, Texas – Craft cidery Austin Eastciders is putting drinks lovers in an autumnal state of mind with its first limited release cider in a can, Austin Eastciders Spiced Cider. The new limited offering officially launches mid-August and is widely available after Labor Day in all Austin Eastciders markets across the country.
Made with a mixture of sweet and zesty spices including cinnamon, cardamom, cloves, and ginger, Spiced Cider is slightly spicy with a smooth and sweet finish. “We make a tea of seven spices and blend it with our base cider to create our new Spiced Cider,” said Brittnay Perlo, R&D Manager, Austin Eastciders. “We aimed to create a cider that is refreshing enough for those hot Texas days, yet warm and complex for when the seasons start to change.”
Austin Eastciders Spiced Cider is the much-loved brand’s inaugural limited-release cider in a can available in all Austin Eastciders’ markets. “As an Eastciders teammate, we enjoy the fruits of our fermentation team’s creativity and get to try some amazing one-off ciders,” said Dave Rule, VP Marketing, Austin Eastciders. “Now we can provide that experience to people who don’t work on the team or don’t have the chance to visit our Collaboratory tap room in Austin.”
“Americans are falling in love with cider all over again and we’re thrilled to be part of that with our sessionable, easy-drinking ciders,” said Brad McKeever, President, Austin Eastciders. “Austin Eastciders has grown nationally 80% year-to-date and is the top craft cider in Texas.”
Austin Eastciders Spiced Cider officially launches August 13 and hits store shelves and taps widely in September across all of Austin Eastciders national markets. It’s available in 6-pack cans and on draft.
About Austin Eastciders
With the inclusive rallying-cry, “Cider Y’all,” Austin Eastciders produces craft ciders in Austin,Texas, using all-natural ingredients and bittersweet apples to create traditionally inspired ciders. Founded in 2013, Austin Eastciders has six cider varieties, including Austin Eastciders Original Dry Cider, Austin Eastciders Texas Honey, Austin Eastciders Hopped Cider, Austin Eastciders Blood Orange, Austin Eastciders Pineapple Cider and Austin Eastciders Ruby Red Grapefruit. Austin Eastciders products are available in retailers like HEB, Kroger, Target and Whole Foods and in bars and restaurants throughout Texas, Oklahoma, Philadelphia, DC, the Carolinas, Nashville, New York and other markets across the Mid-Atlantic. Austin Eastciders is available in 6-pack and 12-pack 12oz cans and draft. In all of their current markets Austin Eastciders also hosts several “tap takeover” events each month, where fans can sample limited release offerings and special tasting experiences. For the latest on Austin Eastciders, follow them on Facebook, Twitter, and Instagram under @Eastciders or visit austineastciders.com.
Mara Flynn, MFPR