LOS ARANGO TEQUILA INCREASES PRODUCTION IN RESPONSE TO DEMAND
The Award-Winning Ultra-Premium Sipping Tequila Now Available Nationwide
(ALISO VIEJO, CA) April 22, 2020 – Los Arango® Tequila, the authentic artisanal ultra-premium tequila imported by Infinium Spirits, is now available nationwide. The brand with revolutionary heritage has increased production in response to the significant demand for sipping tequilas.
Los Arango tequila, winner of the coveted Double Gold medal at the 2020 San Francisco World Spirits Competition, was born in triumph. Originally crafted as a gift to José Doroteo Arango, better known as Pancho Villa, who earned the respect of his people when he defended them against the tyrants of the Mexican Revolution. They honored him by crafting this tequila, which took on his family name. Today, we continue to honor this moment of prosperity in Mexican history and to acknowledge and savor all moments of victory.
Los Arango is handcrafted with 100% Blue Weber Agave harvested just steps away from the Hacienda Corralejo in Guanajuato, Mexico, where it’s fired in clay ovens and fermented with a specialty yeast strain. It’s then double distilled, bottled in blown glass, and hand-finished with premium leather, metal, and wood accents all onsite at the Hacienda.
“Tequila is the fastest-growing spirit category in the US. It was up 14.9% in total dollar sales over the last 52 weeks, and ultra-premium spirits is the number one category in the US in total dollar sales,” said Marcel Durand, Vice President of Marketing, Infinium Spirits. “With Los Arango’s revered liquid, commitment to quality and authenticity, the brand is poised to be a force within these two surging categories.”
In addition to increased distribution, Los Arango will be launching new digital platforms within the next month, including a new website and dedicated social media channels. Los Arango will also be releasing new assets for the trade and elevated point of sale materials.
Los Arango is available at an SRP of $45.99 for Blanco, $50 for Reposado and $62 for Añejo per 750ml.
# # #
ABOUT LOS ARANGO TEQUILA
Created to honor José Doroteo Arango’s efforts during the Mexican Revolution, Los Arango Tequila is made with 100% blue agave with a maturation of at least 8 years. It is cooked in adobe ovens for up to 36 hours, allowing for sugar caramelization and a smooth finish, and fermented using a specially formulated yeast that helps enhance its fruity and herbal notes. Los Arango is double column distilled, which allows for exceptional retention of aroma and flavor, and aged in American oak barrels. This artisanal, premium tequila is still handcrafted and bottled by hand. To this day, we celebrate Los Arango as a true symbol of Mexico – A Revolutionary Spirit. Los Arango Tequila Blanco won a Double Gold Medal at the 2020 San Francisco World Spirits Competition.
ABOUT INFINIUM SPIRITS
Infinium Spirits is a family-owned spirits company known for igniting brands and accelerating performance. Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales and marketing of its distinctive portfolio of brands, which include Seagram’s Vodka, Templeton Rye, Skrewball, Tequila Corralejo, Zaya Rum, and many others. For more information, please visit www.infiniumspirits.com.
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.