Lucas Bols, a leading global cocktail and spirits brand based in Amsterdam, launches Damrak Virgin 0.0 this October in the United States. The non-alcoholic alternative contains the recognizable botanicals, including citrus peels, lavender, and coriander seeds, that its alcoholic counterpart, Damrak Original Gin, is known for. Damrak Gin will also relaunch with a full rebrand reflective of its sister product. Both Damrak Virgin and Damrak Gin are available for nationwide shipping via damrakgin.com, as well as in traditional retailers across the United States. Damrak Virgin 0.0 will be available via Amazon. Damrak Virgin 0.0 retails at $24.99 for a 700ml and Damrak Original retails at $22.99 for a 750ml; taxes and fees may be added per state and retailer policies.
Damrak is the first gin brand to launch a non-alcoholic alternative, with Lucas Bols’ master distiller Piet van Leijenhorst spending two years perfecting the zero proof formula, ensuring that even at 0% alcohol, the spirit can stand out in a cocktail and mirror Damrak Gin’s flavor profile. Damrak Virgin 0.0, a gluten-, sugar-, and calorie-free distilled spirit, was the highest rated in the 2020 Ultimate Spirits Challenge Non-Alcoholic Spirit category. The World Health Organization (WHO) reports that, worldwide, the rate of alcohol drinkers fell by nearly 5% over the past several years, creating the perfect window of opportunity for Damrak to introduce this non-alcoholic variant.
“As a spirits company with a vast portfolio and global reach, we found it to be of the utmost importance to create a product that was relevant with the changing times, yet remained true to our historic roots,” said Brett Dunne, Lucas Bols’ North America Managing Director. “Bringing Damrak Virgin 0.0 to market is one of our most exciting launches to date, and it is a true reflection of its highly regarded alcoholic counterpart, Damrak Gin.”
The launch of Damrak Virgin has provided the ideal opportunity for the line’s namesake signature product, Damrak Gin, to undergo a brand refresh. Lucas Bols’ signature gin, highly regarded for its citrus-forward flavor, has received accolades including winning the Gold Medal at the San Francisco World Spirits Competition. As a nod to its Amsterdam roots, the gin is named for the Damrak, the mooring place for merchant ships bringing herbs and spices into Amsterdam in the mid-16th century, when Lucas Bols was founded, now the city’s central square. Damrak Gin’s fresh citrus notes stand in contrast to a London dry gin. The gin is not only well rounded, but accessible, making it a perfect spirit for connoisseurs and novices alike.
Whether customers want an alcoholic or non-alcoholic Gin & Tonic, Damrak’s duo offerings are the ideal spirit to include. To make a Damrak (Vir)Gin & Tonic, combine one-part Damrak Gin or Virgin and three-parts good quality tonic. Garnish with an orange wheel or two.
FLAVOR NOTES: DAMRAK VIRGIN 0.0
Handcrafted in the heart of Amsterdam, Damrak Virgin 0.0 is distilled from 10 botanicals, including Valencia & Curacao orange peels, ginger, lavender, cinnamon, and lemon peel. Citrus-forward classic gin-inspired flavors with pronounced orange and refreshing lemon are easy going and refreshing. While there are difficulties in creating a high-quality, non-alcoholic drink without compromising on flavor, Damrak Virgin 0.0 is truly artisanal. After two years of mixing, blending, and perfecting the recipe, master distiller Piet van Leijenhorst felt the product was ready to be introduced to the world. Without losing the unique Damrak taste, even at 0% alcohol, customers can enjoy a mocktail without the buzz.
FLAVOR NOTES: DAMRAK GIN
Damrak Gin has an unmistakably unique flavor profile. Balancing the traditional juniper notes of a quality gin with fresh citrus notes, the spirit is easily approachable for non-gin drinkers. On the nose, Damrak starts off with an aroma of sweet oranges. Shortly after a subtle spiciness of the gin botanicals breaks through, completed by a touch of sweetness of the juniper. On the palate, the character of citrus withholds, to be completed by juniper, coriander, and a floral touch of lavender. Warm, earthy tones of ginger and cinnamon initiate the smooth and sweet finish. Damrak Gin features 17 botanicals including Valencia orange, coriander seed, lavender, cinnamon, lemon peel, curaçao orange, and more.
ABOUT LUCAS BOLS
Lucas Bols is the world’s oldest distilled spirits brand and one of the oldest Dutch companies still in business. Building on its 445-year-old heritage dating back to 1575, the company has mastered the art of distilling, mixing, and blending liqueurs, genever, gin, and vodka. Lucas Bols owns a portfolio of more than 20 premium and super premium brands of different spirits used in cocktail bars worldwide. Its products are sold in more than 110 countries around the world. Lucas Bols has been listed on Euronext Amsterdam (BOLS) since 4 February 2015.
Lucas Bols holds the number one position in liqueur ranges worldwide (outside the USA) and is the world’s largest player in the genever segment. Many of Lucas Bols’ other products have market or category-leading positions. Furthermore, Lucas Bols is a leading player in the bartending community. Through the House of Bols Cocktail & Genever Experience and Europe’s largest bartending school, the Bols Bartending Academy, the company provides inspiration and education to both bartenders and consumers.
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