M.S. Walker Launches Whitley Neill Handcrafted Gin in the United States
Following Rapid Growth in the United Kingdom, Whitley Neill Takes Aim at U.S. Gin Market
BOSTON, MA – May 10, 2018 – M.S. Walker, a New England-based national importer and distributor of fine wines and spirits, has launched Whitley Neill Gin in the U.S. Market in partnership with Halewood Wine & Spirits. The recent winner of the coveted Chairman’s Trophy in the London Dry Gin category with a score of 95 Points in the 2018 Ultimate Spirits Challenge is currently rolling out nationwide.
Whitley Neill Gin is a traditional English gin crafted by 8th-generation gin distiller Johnny Neill in England’s oldest copper pot still using 9 botanicals, including orange peel, juniper, coriander, lemon peel, Orris bark and Angelica root. In addition to these traditional gin botanicals, Whitley Neill is crafted with two unique botanicals sourced from his wife’s homeland of South Africa – Baobab fruit from the symbolic Baobab Tree and Cape Gooseberries. This combination of traditional and unique botanicals results in a truly unforgettable gin that is slightly softer and smoother than most traditional-style gins, with rich notes of citrus, juniper, potpourri and exotic spices.
“As the popularity of gin gains steam in the United States, Whitley Neill is the perfect spirit for those looking to experience a gin with a refreshing new flavor profile that is not simply in-your-face juniper,” said Gary Shaw, Executive VP of National Sales at M.S. Walker. “Our market is still far behind the UK in terms of gin consumption and knowledge, but we strongly believe that innovative craft products like Whitley Neill will drive growth in this segment as Americans look to try something new.”
Whitley Neill Gin is best enjoyed in the form of a “Perfect Serve,” which blends the craft gin with premium tonic water and an orange slice over ice in a traditional balloon glass for a refreshing gin and tonic. The gin is also highly mixable in other cocktails, such as a Negroni or Aviation.
Whitley Neill, which is currently the #2 premium gin in the UK, is available for $34.99 for a 750ML. For more information on Whitley Neill Gin, please visit http://www.whitleyneill.com or follow the brand on Facebook, Twitter, and Instagram. For customer inquiries, please contact Brett Allen at email@example.com.
About M.S. Walker
Founded in 1931, M.S. Walker, Inc. is a New England-based national importer & distributor of fine wines and spirits, serving both national and international brands. Based in Massachusetts, the company acts as an Agency Importer of select national spirit brands and several wine brands from around the world, in addition to manufacturing its own brands in Boston, MA.
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