- The new campaign aims to give beer lovers the experience of living in the iconic city through the unique taste of Mahou Cinco Estrellas, produced in the heart of Spain since 1890
- Through a series of digital videos, the brand will unveil the Spanish capital’s best-kept secrets for all to enjoy.
Madrid, 27 November 2018- When you travel to a new city, you delve into its customs, its gastronomy, its people, and very often, its beer. When in Madrid, that beer will surely be Mahou, produced in the heart of Spain since 1890. Now, the brand would like to share its hometown heritage with beer lovers from the USA through its new campaign, “This is Madrid”.
With a series of short videos, Mahou Cinco Estrellas unveils the keys to living like a local in Madrid through its beer: including simple tricks for proper pronunciation of the language, dishes that must be sampled, must see sights and of course, how to enjoy a delicious Mahou. Because no matter where you are, you can experience the best of Madrid and Spain: the terraces, tastes, sunsets and the warmth of the people, all in a glass of Mahou.
The campaign will feature eight pieces of content over three months across the brand’s digital platforms, alongside various promotions for international consumers to experience Mahou’s true Madrid.
Consumers can already get a first taste with the initial release of three videos from the series on Mahou’s website: https://www.mahou.com/us/this-is-madrid/
In addition, travellers passing through Madrid will also be able to share their photos with the hashtag #ThisIsMadrid with @Mahou_Beer (https://www.instagram.com/mahou_beer/). Each story will have the chance to be featured in a weekly map featuring the best ways to experience Mahou in the Spanish capital.
About Mahou San Miguel
Mahou San Miguel is a 100% Spanish-owned family-run company and Spain’s leading brewing company, with a production share of 34%. It has eight beer production centers, seven in Spain and one in India; four water springs with associated bottling plants, and a team of more than 3,200 professionals.
It has a 125-year history which began with the founding of Mahou in 1890. Since then, the company’s growth has been unstoppable. In 2004, it incorporated the Canarian brand Reina and, in 2007, Cervezas Alhambra. It also diversified its business with the acquisition of Solán de Cabras in 2011.
Internationalization is one of the main strategic lines for developing its business. Mahou San Miguel produces more than 70% of Spanish beer consumed in the world and is available in over 70 countries.