PRAIRIE ORGANIC SPIRITS ANNOUNCES “SPIRIT OF CHANGE FUND”
TO INCREASE INDUSTRY’S ENVIRONMENTAL IMPACT
Nation’s leading organic spirits brand will commit 1 percent of sales
to support the next generation of organic farmers
MINNEAPOLIS (February 26, 2019) – Prairie Organic Spirits, the nation’s leading organic spirits brand, is toasting to the environment with a new, industry-leading initiative. Through its “Spirit of Change Fund,” Prairie Organic will commit 1 percent of sales to support the next generation of organic farmers and to help transition more conventional farmland to organic.
In support of Prairie Organic’s mission to grow organic spirits for the land, farmers and future, the brand’s effort is part of a larger goal: to have organic spirits equal 5 percent of alcohol category sales. This goal isn’t arbitrary. Organic food is now mainstream, and more than 80 percent of U.S. households purchase organic food or beverages on a regular basis [source: Organic Trade Association 2017 survey], accounting for roughly 5 percent of total U.S. food and beverage sales. Currently, organic alcohol makes up less than 1 percent of total alcohol industry sales.
“The spirits industry significantly lags behind food and beverage when it comes to organics,” said Mike Duggan, Chief Executive Officer (CEO) of Prairie Organic Spirits. “It’s time we lead the industry to do better, so we started the Spirit of Change Fund as our commitment to helping make a significant, lasting impact on our environment.”
Rodale Institute Selected as Spirit of Change Fund Partner
The Spirit of Change Fund’s primary partner will be Rodale Institute, a non-profit committed to growing the organic movement through research, farmer training and consumer education. Initially, Prairie Organic will provide 10 scholarships for interns accepted into Rodale Institute’s Next Generation Scholarship Program, which provides practical, hands-on organic agriculture knowledge and skills to future organic farmers.
We truly believe the future of farming is organic,” said Jeff Moyer, Rodale Institute executive director. “With Prairie Organic’s support, we’re able to train a new generation of farmers to employ regenerative practices in their community – improving the land, air and soil, but also access to healthy food and thriving jobs. This partnership represents hope and the positive potential of organic farming.”
Duggan added, “Rodale Institute is a pioneer in the organic industry, and its programming has pushed the organic industry to where it is today. We couldn’t be more thrilled – and proud – to begin a strong partnership with Rodale and its farmers to help promote the growth of more organic farmland.”
A Call to Action with a Powerful Impact
Prairie Organic Spirits is calling on others in the industry, including distributors, retailers, bars and restaurants, to work toward the same ambitious goal. If organic spirits grew to 5 percent of total U.S. alcohol sales, the potential impact would be immense: approximately 8.0 million acres of conventional farmland would be converted to organic and approximately 7.4 million pounds of pesticides would go unused annually.
In addition to the Spirit of Change Fund, Prairie Organic also has a company-wide initiative called OneTeam G.R.E.E.N., which unites its employees, partners, suppliers and community to have a positive impact on society and the environment by creating a more sustainable company and industry. This initiative aims to increase corporate sustainability practices in addition to farming organically and includes reducing electrical usage, establishing better water conservation practices, decreasing waste sent to landfills, and promoting recycling within its facilities.
Duggan reminds people that even small actions can make a difference. “The next time you’re enjoying your favorite cocktail with friends and family, make it with Prairie Organic vodka or gin. You’ll feel good that this small action will have a lasting, positive impact on our farmers and future.”
About Prairie Organic Spirits
Prairie Organic Spirits, based in Princeton, Minn., produces farm-crafted spirits using single-sourced, vintage corn grown on family-owned, organic Midwest farms. The #1 USDA Certified organic spirits brand, Prairie Organic Spirits distills each batch to taste, with a commitment to high-quality ingredients. Prairie Organic offers spirits in three award-winning expressions – Organic Vodka, Organic Cucumber Flavored Vodka and Organic Gin – all of which are free from herbicides, pesticides and gluten. Phillips Distilling Company founded the brand in 2008 with a mission to grow organic spirits for the land, farmers and future. For more information, visit www.prairieorganicspirits.com and follow @PrairieOrganic on Instagram and Twitter.
About Rodale Institute
Rodale Institute is a 501(c)(3) nonprofit dedicated to pioneering organic farming through research and outreach. For 70 years, the Institute has been researching the best practices of organic agriculture and sharing findings with farmers and scientists throughout the world, advocating for policies that support farmers, and educating consumers about how going organic is the healthiest option for people and the planet. Today, Rodale Institute is the global leader in regenerative organic agriculture. Learn more at RodaleInstitute.org.
About Phillips Distilling Company
Phillips Distilling Company (Phillips) is one of the most innovative and enduring distilled spirits companies in the North America. Over 107 years in the making, Phillips continues to produce high-quality products using only the finest ingredients, sourced from around the globe. Phillips is consistently a pioneer in the spirits industry, from America’s first schnapps in the 1930s to flavored vodka in the 1950s to flavored whiskey in the 1990s to organic spirits in the 2000s. The Phillips portfolio includes UV Vodka flavored vodkas, Prairie Organic Spirits, Revel Stoke Whiskies, Casa Centinela and Cabrito Tequilas, Marca Negra and Meteoro Mezcals, La Hechicera Aged Rum, Tomatin Scotch Whiskies, Trader Vic’s rum, Phillips Spirits and Douglas & Todd Small Batch Bourbon. The company is based in Princeton, Minn., with offices in Minneapolis.