YAKIMA, Wash., July 4, 2020 – Yakima Chief Hops (YCH), a 100% grower-owned hop supplier, has launched the pre-sale of the 2020 Veterans Blend, an annual hop product that helps to support United States veterans. The Veterans Blend is available to craft brewers and homebrewers, and YCH makes a charitable donation to a selected nonprofit organization that provides support to the veteran community.
Each year, YCH collaborates with military veteran brewers across the country to select a new hop blend recipe. While this is typically done in-person, this year YCH conducted their very first virtual blend selection, allowing them to continue this important tradition and introducing the opportunity to host global virtual selections in the future. Brewers anonymously voted on their ideal hop blend, creating a recipe that most accurately depicts a truly collaborative hop product. The varieties included in the 2020 Veterans Blend are: Idaho 7®, HBC 692, Sabro®, Mosaic® and HBC 630.
In addition, each year YCH partners with a different nonprofit organization, allowing YCH to give back to the men and women that have served in the U.S. Armed Forces. This year, YCH will be making a charitable donation to the Gary Sinise Foundation, whose mission is to serve and honor America’s defenders, veterans, first responders, their families, and those in need.
“Now more than ever, we must work together to help support and protect our most vulnerable communities, including the veterans that have risked their lives for us,” said Bryan Pierce, Vice President of North American Sales at YCH. “We are pleased to announce our partnership with the Gary Sinise Foundation to support these efforts.”
“The Gary Sinise Foundation was honored to be selected as the beneficiary of Yakima Chief Hops’ 2020 Veterans Blend.” said Khristina Cook, Corporate & Community Relations Manager at the Gary Sinise Foundation. “Yakima Chief Hops’ commitment to honoring our nation’s heroes and their loved ones is inspiring and we are so grateful for their generosity and support, especially in the midst of the current COVID-19 health crisis.”
The Veterans Blend is available to commercial and homebrewers in traditional T90 pellets and an array of packaging sizes. Commercial craft brewers are encouraged to place a pre-sale order by Sept. 14, allowing them to brew and pour in time for Veterans Day. The blend will be available to homebrewers later in the fall in time to brew on Veterans Day. YCH encourages both commercial and homebrewers to involve their neighboring veterans in the exciting brewing process.
To learn more and place a pre-sale order, please visit: https://www.yakimachief.com/veterans/
Gary Sinise Foundation
The Gary Sinise Foundation was established under the philanthropic direction of actor Gary Sinise, who has been an advocate of our nation’s defenders for nearly forty years. Our mission is to serve our nation by honoring our defenders, veterans, first responders, their families, and those in need. We do this through a number of national and local programs, funded by the generosity of the Foundation’s 95,000+ donors. These programs—designed to entertain, educate, inspire, strengthen, and build communities—serve America’s heroes and their loved ones 365 days a year. To learn more, please visit www.garysinisefoundation.org.
Yakima Chief Hops
YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become more than a hop supplier. We are leaders of innovation, quality and customer service. We are a resource for brewers, providing solutions-based products and industry leading research. We are advocates of sustainability and meaningful social causes, working to support the environment and communities around us. Great beer starts in the field, and we strive to build relationships between growers and brewers that help farms grow better hops and brewers brew better beer. https://www.yakimachief.com/
PR and Communications Manager, Yakima Chief Hops
PR & Communications Manager, Gary Sinise Foundation