New premium rum expression celebrates vibrant Jamaican excellence with brand relaunch

NEW YORK, N.Y. (April 20, 2020)Appleton Estate® Jamaica Rum, the oldest continuously rum distillery in Jamaica, announced a new premium 8 Year Old Reserve from Master Blender Joy Spence.  Inspired by the vibrancy of Jamaica, its land, and the joyful nature of its people, 8 Year Old Reserve is Appleton Estate’s most versatile expression of aged rum.  The release of Appleton Estate 8 Year Old coincides with a brand relaunch, featuring newly-designed packaging, including a reimagined bottle and label, that all the brand’s bottles will incorporate.

Crafted by Master Blender Joy Spence, a luminary in the spirits world, this beautiful rum reveals aromas of spicy fruit and oak, followed by hints of honey, vanilla and Appleton Estate’s signature orange peel note.  In keeping with the minimum age requirement of all Appleton Estate bottles, all liquid in this rum has been aged for at least 8 years, creating a smoother and more robust tasting experience. Appleton Estate rums age nearly three times more quickly in the tropical Jamaican weather than spirits aged in cooler climates, allowing for richer, fuller flavors to develop in a shorter time. The increased ABV of 43% results in a more stabilized final blend, presenting more oak extracts and richer, fuller flavors.

“Creating our rum is a labor of love and a true art,” says Master Blender Joy Spence.  “Jamaica has a pulse unlike anywhere else, and this vibrant energy gets channeled into everything we do, especially our world-class rums.”  As consumers seek distinctive experiences and more meaningful connections to brands, Appleton Estate is one of the few rums in the world to claim a terroir, and the only rum with one as unique as the Nassau Valley.  Appleton Estate rums are produced from ‘cane to cup’ with each step of the production process carefully managed – from harvest and creation of our molasses to distillation, blending and bottling. Every barrel used in these blends is hand-selected.

The relaunch celebrates the brand’s pursuit of excellence, most importantly the commitment to the highest standards of rum production.  A sleek, contemporary version of the iconic bottle shape is accompanied by a sophisticated new cork closure. Beneath the closure, the neck label illustrates Appleton Estate located in Jamaica’s Nassau Valley, followed by an embossed “1749” stamp in the glass, marking the date of the Estate’s establishment.  The new label tells the story of each rum blend, as well as details on the unique production process. This process requires that Appleton Estate use Jamaican limestone-filtered water during distillation and that no flavors are added to the rums. The centerpiece of this new label is the Appleton Estate Jamaica Insignia, where five iconic Jamaican design emblems unite to tell the story drawn from one inspiring source – Jamaica itself. Master Blender Joy Spence’s signature indicates a badge of credibility.

“We’re unveiling a fresh look for both our permanent collection of rums and our limited-edition versions, while maintaining our commitment to exceptional liquid,” says Spence. “With this relaunch, Appleton Estate proudly celebrates our Jamaican heritage in a thoroughly modern way. I’m also excited to introduce this new blend as we enter a new era for our brand. We hope that our new look and feel elevates the high-end cocktail and the sophisticated sipping experience, while continuing to spread the joy of rum, globally.”

As the most versatile expression in the Appleton Estate portfolio, the 8 Year Old Reserve elevates any classic rum cocktail – such as the Daiquiri, Junglebird and Jamaican Mule, while also offering a dazzling drinking experience served neat or on the rocks. The 8 Year Old expression is available nationwide and online beginning Spring 2020 with a suggested retail price of $28.99.

Signature Cocktails:

The Estate Daiquiri

2 parts Appleton Estate 8 Year Old Reserve

34 parts Simple syrup

1 part Fresh Lime Juice

Shake with ice and strain into a coupe glass. Garnish with orange peel.



1 ½ parts Appleton Estate 8 Year Old Reserve

¾ part Campari®

1 ½ parts Fresh Pineapple Juice

½ parts Simple Syrup

½ parts Fresh lime Juice

Shake with ice and strain over fresh ice into a highball glass. Garnish with pineapple wedge.


Jamaican Mule

2 parts Appleton Estate 8 Year Old

Top with Ginger Beer

Build both ingredients in a highball with ice. Garnish with a lime wedge


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For more information please contact:


Lauren Cardey

Senior Account Executive, Access Brand Communications


Sarah Bessette
Senior Public Relations Manager, Dark Spirits





Nestled in the heart of Jamaica, in the beautiful, lush Nassau Valley lies the Appleton Estate. For over 265 years, we have been crafting authentic, premium rums using time honored traditions that have been passed down from generation to generation. From cane to cocktail, our critically acclaimed rums are created by the environment, ingredients, and practices that are unique to our Estate. Our terroir, with its ideal climate, fertile soil and topography, the natural spring that supplies our water for fermentation, through to distillation, ageing and blending all combine to produce rums that are delicious and alive, vivid and deep with complex flavors and aromas.


The Appleton Estate rum collection includes the Signature rum, 8 Year Old Reserve rum, 12 Year Old Rare Casks rum, 15 Year Old Black River Casks rum and 21 Year Old Nassau Valley Casks rum.  Showcasing the Estate’s renowned aged rum inventory, limited edition offers, such as: 30 Year Old Jamaica rum and 50 Year Old Jamaican Independence Reserve.  Additionally, in 2017   Appleton Estate introduced Joy Anniversary Blend, a limited-edition 25 Year Old rum to celebrate Joy Spence’s 20th Anniversary as the first female Master Blender in the spirits industry.



Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Campari Group’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton Estate® Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio® and Jean-Marc XO Vodka®.


Campari America is headquartered in New York, New York.  More information on the company can be found at,, Twitter: @CampariAmerica, Instagram: @CampariAmerica, and  Please enjoy Campari America brands responsibly and in moderation.


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