An exciting new distillery is disrupting the Vodka market by making an authentic premium distilled Vodka made from the finest African ingredients, crafted for the world to enjoy.

Using locally grown sugarcane from the heart of the KwaZulu-Natal and blended with only the purest water from the hills of the KwaZulu-Natal midlands, this is African vodka at its purest and finest.

At the heart of the unique filtration process, is the legendary Baobab, whose shells create the activated carbon filter which helps create Vusa’s signature smooth finish which has already gained recognition by winning a silver medal at the prestigious International Wines and Spirits Competition.

“Vusa embodies the vibrancy, creativity and quality you find in all four corners of the African continent and we have made it our mission to take this spirit to the world’ says creative director, Thabo Molaba.

Not just vodka but Vodka with a purpose, Vusa (verb) means “Awaken” and true to its name aims to demonstrate the power of African craft, culture and aesthetic, and challenge cultural bias on a global scale.

“With a fresh take and unfiltered point of view on African craft and style, we created Vusa to not only put new craft and new energy into the Vodka category but to also show the world what Africans have always known about its culturally and resource rich continent” says head distiller, Angelo Page.

As well as its main distillery in KwaZulu-Natal, Vusa is investing in a mobile distillery which will travel through the continent to, produce new authentic African flavours and limited editions and provide a platform to celebrate African voices and stories.

Vusa is committed to creating change in the spirit world and beyond, and is doing so through efforts with the Vusa Foundation. A portion of all profits are donated to the Khulisani Foundation which aims to support urban farming and drive positive transformation around South African communities.

Vusa is currently in discussions with importers and hopes to be on the shelves in the UK soon!

For more information on Vusa, visit: or follow their journey on Instagram | @vusavodka and Facebook | @VUSA

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