Outreach & Engagement: Wineries develop smart marketing strategies to weather COVID-era challenges.
The COVID-19 pandemic has had a profound effect on wineries around the world, leading to...
Read MorePosted by Tina Caputo | Nov 5, 2020 | COVID 19, Packaging, Distribution, Marketing, Wine, Industry Briefs |
The COVID-19 pandemic has had a profound effect on wineries around the world, leading to...
Read MorePosted by Tina Caputo | May 2, 2019 | Marketing, Wine, Beer, Spirits, Cider, Industry Briefs, Destination, Consumer |
Along with AR labels, beverage companies are creating virtual reality (VR) experiences to engage...
Read MoreRemember, about 10 years back, when everyone was excited about QR codes? When scanned with a...
Read MorePosted by Tina Caputo | Mar 14, 2019 | Suppliers, Cocktails, Spirits, Production |
When Jenny and Jeff Pennington, founders of Nashville-based Pennington Distilling Co., set out to...
Read MorePosted by Tina Caputo | Mar 7, 2018 | Beer, Spirits, Production, Tasting Notes |
Water is key in both brewing and distilling, yet you rarely see it mentioned in marketing...
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