Author: Wayne Curtis

Inside Spirits: Take the Tour

Posted by Wayne Curtis | May 3, 2018 | Marketing, Inside Spirits, Spirits, Destination, Consumer |

Those of us who’ve long made it a habit to take tours at large, legacy distilleries have noticed...

Inside Spirits: Making the Most of a Natural Kinship

Posted by Wayne Curtis | Mar 7, 2018 | Inside Spirits, Spirits, Production |

Consumers new to whiskey often experience a “wait… what?” moment when someone tells them whiskey...

Inside Spirits: Seeing Is Believing

Posted by Wayne Curtis | Jan 8, 2018 | Inside Spirits, Marketing, Spirits |

Since 2004, the field of “multi-sensory integration of perception”—I’ll give you a moment to make...

Inside Spirits: 10 Innovative Approaches (The Year in Spirits)

Posted by Wayne Curtis | Oct 31, 2017 | Inside Spirits, Marketing, Spirits, Production, Industry Briefs |

The biggest story in craft spirits over the past year is big producers buying small. The reasons...

Inside Spirits: Lessons from the Barrel Shortage

Posted by Wayne Curtis | Sep 6, 2017 | Inside Spirits, Marketing, Spirits, Production, Industry Briefs |

At a 2014 craft spirits conference in Seattle, Wash., I gave an hour-long presentation about...

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Winner of 2 2020 Folio: Awards For editorial excellence

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