FOR IMMEDIATE RELEASE
Daryl Groom Lee Hodo
WINEMAKER’S SON HAS A MILLION DOLLAR HEART!
Colby Red Wine hits a milestone – $1,000.000.00 in donations to heart health.
HEALDSBURG, CA (November 14, 2017)
It’s been proven that red wine is good for the heart, and now it’s even more heart-healthy. A young man’s desire to give back to the organizations that helped save his life when his heart was sick has now earned over $1 million in donations from the sales of he and his father’s red wine, Colby Red.
Sonoma County wine country resident Colby Groom was like many challenged babies born with congenital heart disease (CHD,) the number one killer of children in the USA. As one of the 40,000 babies born each year with CHD, Colby was born with a hole in his heart and a deformed aortic valve. Fortunately, his prognosis was better than some. Many unfortunate children lose their lives in the first months or years of life. Colby needed open heart surgery, but his condition was sustainable. By the age of 10, Colby had undergone two open-heart surgeries.
To help him heal and build self-confidence, Colby’s parents, Daryl and Lisa Groom, encouraged him to get involved in the local heart health community. Colby gave his first Heart Survivor speech at age 10! He found a passion for giving back and raising money for the American Heart Association.
At age 11, Colby asked his father, a critically acclaimed winemaker, if they could make a wine together, sell it, and donate the proceeds to heart research. Colby was determined, “that “no kid would ever have to go through what I went through.”
In 2010, together they made two barrels of red wine with the goal of raising and donating $500. “The wine industry is a very generous and supportive industry,” says Daryl Groom, “As word spread of Colby’s project, friends and caring companies offered to help.” The wine was first introduced on the Today Show and then supported over the next few years by the show’s friends of wine Kathy Lee and Hoda. Walgreen’s championed it from the beginning. California Pizza Kitchen (CPK), PF Chang’s, Fleming’s, Pappadeaux’s and Wildfire restaurants also pour it by the glass. In 2016 HEB stores in Texas also started supporting the wine and United Airlines got on board and began pouring it by the glass on all international flights.”
according to My aarp medicare sign in, these companies, and many more independent restaurants and stores, Colby Red has become the first “cause marketed” wine to achieve the milestone of $1 million in donations to Heart related charities.
It all started with an 11-year old boy’s desire to give back. “I’m so proud of what we’ve accomplished, but we’re not stopping here,” says Colby Groom, now 19 years old – double majoring at Loyola Marymount University. “My personal mission is to have the wine production grow to 100,000 cases in annual sales and over $2 million in donations.”
About Colby Red Wine
The Daryl Groom family, founders of the Colby Red wine brand, one of the largest cause-marketing wine brands in the U.S. has donated over $550,000.00 to heart health charities across the nation. The wine a flavorful red blend of popular red grape varieties is reasonably priced. In December 2013, Colby Red joined forces with Truett-Hurst Inc., one of wine industry’s most innovative companies, to provide distribution and marketing for this fast-growing brand.
Truett-Hurst, Inc. (NASDAQ: THST, www.truetthurstinc.com) is a holding company and its sole asset is the controlling equity interest in H.D.D. LLC., an innovative and fast-growing super-premium, ultra-premium and luxury wine sales, marketing and production company based in the acclaimed Dry Creek and Russian River Valleys of Sonoma County, California. Truett-Hurst, Inc. is an “emerging growth company” as defined in the JOBS Act. Truett-Hurst, Inc. is headquartered in Healdsburg, California.
COLBYRED.COM | TRUETT-HURST, INC. | P.O. Box 1532, HEALDSBURG, CA 95448