(SAN FRANCISCO, April 2, 2018) – Hotaling & Co., premium craft spirits importer and distiller, formerly known as Anchor Distilling Company, announces its investment in Denizen Rum, the award-winning line of blended Caribbean rums first introduced in 2010.  Hotaling & Co. will play an active role alongside Nicholas Pelis, Denizen’s founder, on day-to-day brand management, distribution, and future line extensions.


“My goal, when creating Denizen, was to bring back the rich and full flavors of old-world rums. To Free the Flavor,” says Nicholas Pelis.  “Becoming partners with Hotaling & Co., and aligning Denizen with their liquid-led portfolio of premium artisanal spirits, gives us the ability to expand our distribution and improve upon our marketing capabilities.”


“As indicated by recent news from Hotaling & Co. – the new company name, the new executive team structure – we will continue to invest in and position our company for long-term growth,” says Dennis Carr, Hotaling & Co.’s president and CEO. “We see a lot of potential in the premium rum category, which is experiencing growth in large part due to the movement towards mixology and classic cocktails. This strategic partnership allows us to invest deeper into the category and execute our vision to expand our portfolio of owned spirits.”


Denizen Aged White Rum

40% ABV, $19.99 SRP, 750ml



  • 60% Angostura / Trinidad Distillers: 5 Year Aged Column Distilled Trinidad Rum (Spicy, Vanilla, Smooth)
  • 20% Angostura / Trinidad Distillers: 3 Year Aged Column Distilled Trinidad Rum (Earthy, Bitter, Complex)
  • 20% Hampden Estates Distillery: 3 Year Aged High Ester Jamaican Pot Distilled Rum (Heavy, Floral, Funky)


Appearance: Crystal clear

Nose:              Tropical floral and fruit notes (toasted coconut, mango and pineapple), green sugar cane aromas

Palate:            Clean medium-to-full-bodied flavor including pineapple, banana, and fresh sugar cane

Finish:            Long finish with hints of vanilla, subtle woody flavors, and light tropical passion fruit



  • Ultimate Spirits Challenge, 94 Points/Finalist
  • Beverage Testing Institute, Gold Medal, Best Buy, 92 Points/Exceptional
  • International Spirits Award, Gold Medal, Best Buy, 92 Points


Denizen Merchant’s Reserve

43% ABV, $29.99 SRP, 750 ml



  • 60% Worthy Park Estates & New Yarmouth: 8 Year Jamaican Pot Distilled Rum (Spicy, Vanilla, Smooth)
  • 20% Hampden Estates & Clarendon: 8 Year High Ester Jamaican Pot Distilled Rum (Earthy, Grassy, Complex)
  • 20% Sucrerie-Distillerie Le Galion Martinique: 8 Year High Ester Molasses Pot Distilled Rhum Grande Arome (Heavy, Floral, Funky)


Appearance: Deep amber

Nose:              Deep, dark, rich molasses leaps out of the glass, backed by caramel, vanilla extract, brown sugar, dried apricot, roasted banana, and a dash of oak spice

Palate:            Bright fruity and caramel flavors balanced by earthy notes and black pepper

Finish:            Long smooth spicy finish



  • International Review of Spirits, Platinum Medal, 97 Points
  • Ultimate Spirits Challenge, 94 Points


For more information about Hotaling & Co. and Denizen Rum, visit www.HotalingandCo.com.


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About Hotaling & Co. (pronounced ho-de-ling)

Hotaling & Co., formerly Anchor Distilling Company, is an importer and distiller of fine spirits headquartered in San Francisco. Originally established in 1993 by beverage visionary Fritz Maytag, fueled by the bold realization that there were no pot-distilled whiskies or high-end craft gins being made legally in America at the time. As a result, Anchor Distilling Company is credited with creating America’s first craft whiskey (Old Potrero) and gin (Junípero Gin) after Prohibition. In 2010, Fritz Maytag retired and sold Anchor Distilling Company to a business partnership that included Tony Foglio and London’s oldest wine and spirit merchant, Berry Bros. & Rudd.  With the sale, Anchor Distilling Company expanded beyond production on Potrero Hill to incorporate importing a collection of super-premium craft spirits from around the world. Today, newly named Hotaling & Co., has earned a nationwide reputation for its curated portfolio of premium craft spirits imported into the U.S. that is made up of over 300 specialty products from nearly 23 countries.  The Hotaling name remains a part of San Francisco drinking culture as the distillery celebrates 25 years of production, a proud tradition that will continue into the future alongside the other core business pillars: importing and consumer education. www.HotalingandCo.com.


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