It is one thing for the UK beverage trade to claim London as the centre of the global beverage industry, but quite a compliment when it comes from overseas. The London Spirits Competition from Beverage Trade Network, the American beverage networking and Services Company, looks to celebrate London and use it as the hub for its new international spirits awards initiative.

The drinks industry has more than enough options to put your spirits up to the test, but the London Spirits Competition believes it has a different concept that judges spirits in the same way that consumers do: how easy and likeable is it to drink, does it offer value for money, and does it look nice.
Arguably one of the spirits industry’s biggest achilles heels is that there is simply too much spirits out there all doing the same thing, trying to appeal to a mass consumer with no specific agenda. How do those kind of spirits stand out from the pack?

But there is also increasingly a number of spirits that do have very specific consumers in mind and are made to appeal directly to their needs. Which means making sure the spirit tastes right, is marketed at the right price, but crucially also has the right look and feel to encourage those consumers to pick the spirit up and be pleased to drink it -The triple whammy effect.

Those are the spirits destined to do well in the new London Spirits Competition that has been devised by the US online drinks business marketing and networking platform, Beverage Trade Network. Does your spirit have a triple whammy effect? Email us at to enter your spirits to compete with the big brands in London Spirits Competition.

The competition has been set up to directly appeal to the end consumer as it hopes to award those spirits that are doing the most to engage with customers be it in restaurants, casual dining chains, pubs or retailers.

Judges will also be brought in from across all channels of the sector to include buyers who are actively making decisions every day based on the same judging criteria. Here is the list of Judges.


Spirits will be scored out of 100 with different weighting given to each of the three criteria as follows:

Quality Score: will be marked out of 50
Value Score: will be marked out of 25
Package Score: will be marked out of 25

Registration Ends: 15 February 2018
Warehouse Closes For Samples: 20 February 2018
Judging: 8 & 9 March, 2018
Winners Announced: 30 March 2018


£125: till 31 January 2018
£165: from 1 February 2018 to 10 February 2018
£185: from 11 February 2018 to 15 February 2018

The London Spirits Competition has been created exclusively by the Beverage Trade Network, the US drinks events, services, business and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors and retailers that can bring their products to market.

Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.