FROM: Maestro Dobel Tequila
CONTACT: Jaime Weinberg, Articulate Productions
firstname.lastname@example.org | (914) 262-2620
Credit: Maestro Dobel Tequila
MAESTRO DOBEL TEQUILA, CREATORS OF THE CRISTALINO CATEGORY, DEBUTS MAESTRO DOBEL 50 CRISTALINO
Luxury, Extra Añejo Cristalino Marrying Two Centuries of Tequila Tradition and Modern Innovation, Arrives as Tequila Sales Surge in the U.S.
MEXICO CITY, MX (October 30, 2020) – Blending tradition with modern-day vision, Maestro Dobel® Tequila has consistently pushed the global tequila category forward as the original innovators behind the Cristalino category. Today, founder and 11th generation tequila maker Juan Dobel, proudly announces the U.S. release of Maestro Dobel 50, a smooth and complex Extra Añejo Cristalino.
A leader in tequila, leaning on over two centuries of mastery, Juan Dobel oversees the production of all Maestro Dobel’s award-winning tequilas using thoughtful techniques, processes and family secrets passed down for generations, along with contemporary methods. Created in celebration of the founder’s story and birthday, and unlike any expression before it, Maestro Dobel 50 rests Extra Añejo tequilas from family reserves in both Eastern European and American oak barrels, before marrying them together in this unique blend.
“When you grow up making tequila, you inherit respect for the agave plant, and dedication to a meticulous distilling and maturation process. This release is a very personal one for me as it was created to commemorate my 50th birthday, and is the ultimate expression of Dobel’s commitment to both tradition and innovation,” said Juan Dobel, Founder at Maestro Dobel Tequila. “As we see tequila innovation within the U.S soar, Maestro Dobel 50 Cristalino, represents the future of what the tequila category can offer to bartenders and discerning spirits connoisseurs alike, bringing the smoothest, and most complex tequila from Maestro Dobel to the U.S.”
Handcrafted in the lowlands of Jalisco, Mexico, using 100% Blue Weber Agaves expertly grown and sourced from a single family-owned estate, Maestro Dobel 50 is twice distilled in copper pot stills – achieving the smoothness for which Dobel tequilas are known. After aging, the liquid is then filtered using a proprietary refinement process that maintains the aromas and flavor profiles from maturation, and delivers a smooth mouthfeel with a sparkling crystal appearance. The final product is a silky, voluminous tequila with notes of fig, quince, date, pineapple and pumpkin, and then hints of cinnamon, vanilla and clove emerge, giving way to a long and pleasant finish.
“At Maestro Dobel, we are renowned for producing modern expressions of tequila, with artful skill and a refined craft that spans over 250 years. Using both Eastern European and American oak barrels in a single product is a first for us, and has brought out unexpected flavor profiles, providing subtle nods to each of the casks in which they have matured. Together with Juan Dobel, I am thrilled to share Maestro Dobel 50 Cristalino with the U.S., the most innovative tequila we have released to date,” said Alex Coronado, Maestro Tequilero and Head of Production at Maestro Dobel.
Arriving to the U.S. as luxury tequila sales surge, the category has experienced nearly double-digit growth from the previous year,1 Maestro Dobel 50 is available for purchase nationwide for a Suggested Retail Price of $145.00 USD. For more information, please visit www.maestrodobel.com or follow on Instagram and Facebook at @dobeltequila.
Aroma: A compelling marriage of caramel, honey, cooked agave and dried fruit, such as fig or quince, emerges, with hints of chocolate, tobacco and sweets that make for an enticing, aromatic scent. Some herbal notes add a touch of freshness and lightness with a hint of lingering vanilla and nutmeg on the finish.
Palate: The voluminous, rich taste of Dobel 50 fills the palate with a silky mouth-feel that reflects the quality of the liquid achieved through copper pot distillation. Notes of fig, quince, date, pineapple and pumpkin, together with hints of cinnamon, vanilla and clove.
Finish: The smooth, silky and sweet finish on the mouth is the result of an innovative, proprietary refinement process that prevents the bitter notes of the barrel from impeding on the elegance of the aromas.
1 L52 weeks the ultra-premium segment of tequila was +51% vs LY in value and +46% vs LY in volume (Nielsen Total US XAOC 9.5.20).
About Maestro Dobel Tequila
Maestro Dobel® Tequila was born in Jalisco, Mexico in 2003 from a groundbreaking family of tequila-makers, who challenged traditional production methods to create the first modern expression of tequila. With deep respect for legacy, founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is a modern expression of tequila, with a heritage and refined craft that spans over 250 years. Maestro Dobel is an innovator in the category – having introduced to the global market the first Cristalino with Dobel Diamante and the first Smoked Tequila with Humito – and has produced some of the finest and smoothest range of tequilas.
Maestro Dobel® Tequila. 40% Alc. /Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2020 Proximo, Jersey City, NJ. Please enjoy responsibly.