– Master of Wine Mary Gorman-McAdams and Master Sommeliers Laura Williamson and Jesse Becker Lead New Education Series for The Bordeaux Wine School –
– Registration is Complimentary for all Trade and Consumers –
Register Here: https://www.ecoleduvindebordeaux.com/how-the-masters-tackle-bordeaux/
BORDEAUX, FRANCE June 22, 2020 – The Bordeaux Wine School, the official education platform for the Bordeaux wine region, has launched a series of webinars for trade professionals and wine lovers to learn from the industry’s foremost experts. The new digital series, How the Masters Tackle Bordeaux, addresses current themes such as sustainability, next gen winemaking and best value wines. Master of Wine Mary Gorman-McAdams, Master Sommelier Laura Williamson and Master Sommelier Jesse Becker guide the one-hour webinars together with Bordeaux-based winemakers and experts. How the Masters Tackle Bordeaux launched on May 6 and will introduce new content monthly through year-end 2020.
“Bordeaux is a large and wonderfully diverse wine region. It is always innovating – so there is continually something new to learn” says Mary Gorman-McAdams, Master of Wine and accredited tutor for The Bordeaux Wine School. “Embracing this new digital reality, we are offering professionals and consumers unprecedented access to the people behind today’s Bordeaux wines. Our live format allows viewers the opportunity to connect directly with Bordeaux and engage firsthand in the conversation.”
Initial feedback on the revised Bordeaux Wine School webinar format has been overwhelmingly positive. More than 90% of participants, who tune into each webinar from at least fifteen countries, say that the content meets their professional requirements. The webinars go beyond the basics with compelling analysis and live discussion led by the Masters and technical experts from Bordeaux. The live webinars air regularly on Tuesdays at 1:00 PM EDT through Zoom. Pre-registration is encouraged and is free of charge for interested media, trade and consumers.
For those unable to join the live sessions, the webinars are always recorded and posted on Bordeaux Connect, the proprietary platform for The Bordeaux Wine School: https://ecoleduvindebordeaux.ubicast.tv/
Upcoming webinar topics include:
• June 23 @1:00 PM EDT: Through the Lens of Cabernet Sauvignon with Jesse Becker, MS
• June 30 @1:00PM EDT: The Emergence of Unexpected Styles – Crémant and Rosé with Mary Gorman-McAdams, MW
• Visit the dedicate website: https://www.ecoleduvindebordeaux.com/how-the-masterstackle-bordeaux/
Past webinars are also available to view online:
• Bordeaux – The New Red with Laura Williamson, MS
• In the Bordeaux Vineyard: Exploring New Philosophies and Techniques Shaping Style and Quality with Mary Gorman-McAdams, MW
• Biodiversity: Gateway to Sustainability in Bordeaux with Laura Williamson, MS
• Dry White Bordeaux: Navigating Bordeaux’s Best Kept Secret with Mary Gorman-McAdams, MW
ABOUT The Bordeaux Wine School
In 1989, the winemakers and négociants who form the Bordeaux Wine Council (CIVB), launched a wine school whose ambition was to share thousands of years of knowledge with the widest possible audience. Today, The Bordeaux Wine School trains more than 85,000 people each year and has over 300 experienced accredited tutors around the world, all motivated by a shared commitment to wine education and innovation.
ABOUT Bordeaux Wine Council (C.I.V.B.)
Bordeaux Wine Council (C.I.V.B.) was created by the French Law dated August 18, 1948. It unites representatives from the three families in the Bordeaux wine industry: winegrowers, merchants and traders.
The CIVB’s 4 missions:
• Marketing mission: position Bordeaux wines as the brand of reference, create a strong bond between consumers and the Bordeaux brand, recruit new, younger consumers and ensure their loyalty.
• Technical mission: build knowledge, protect the quality of Bordeaux wines and anticipate new requirements related to environmental and food safety regulations.
• Economic mission: provide intelligence on production, the market, the environment and sale of Bordeaux wines around the world.
• The industry’s general interests: protect the terroirs, fight counterfeiting, develop wine tourism.
To request more information, please contact our press relations team.
MEDIA CONTACT – US
Emma Mrkonic (firstname.lastname@example.org)
Trish Heywood (email@example.com)
MEDIA CONTACT CIVB – INTERNATIONAL
Cécile Ha (firstname.lastname@example.org)
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