Emerging Fort Collins-based Spirits Company Arrives in the Empire State


Fort Collins, Colo. – March 5, 2019 – Starting this month, New York State cocktail and spirit lovers will have access to the innovative spirits portfolio from Fort Collins, Colorado-based Old Elk Distillery. Through a distribution partnership in New York with Southern Glazer’s Wine & Spirits announced this month, Old Elk Distillery will distribute their Old Elk Blended Straight Bourbon, Dry Town Gin and Nooku Bourbon Cream. Over the last year, Old Elk Distillery has seen a tremendous consumer interest in their distinctive spirit brands and are now distributed in 29 states.

“Entering the important market of New York is a major milestone for Old Elk Distillery,” said Luis Gonzalez, CEO of Old Elk Distillery. “For the past five years, we’ve laid a solid foundation to ensure long-term success for Old Elk’s brands. We’ve outlined a plan and created exceptional recipes overseen by legendary Master Distiller, Greg Metze. Now we’re seeing the results welcomed by our distributor partners and consumers everywhere; not just in the Empire State, but in dozens of markets across the country.”

Old Elk Distillery was founded in 2013 by successful entrepreneur Curt Richardson, who wanted to create a smooth and easy-drinking bourbon. The distillery was founded on innovation and expertise, as demonstrated by its unique mash bill that feature four times more malted barley than traditional bourbon recipes. Additionally, Old Elk Distillery has distinguished itself by controlling its own production, securing a robust path to market and hiring a respected Master Distiller, Greg Metze.


Old Elk Distillery’s Distributed Portfolio

  • Old Elk Blended Straight Bourbon Whiskey ($49.99/750ml) – Old Elk Distillery’s flagship product, Old Elk blended straight bourbon whiskey, uses high-quality corn, malted barley, and rye. The mash bill uses four times more malted barley than conventional bourbon recipes, and is crafted using a slow cut proofing process to create a rich, smooth flavor in harmony with caramel notes evoked by charred barrels, and the spicy character of rye. 44% ABV.
  • Dry Town Gin ($29.99/750ml) – Dry Town Gin has a smooth and distinctively herbal, piney, citrus-forward flavor. Artfully distilled using 10 botanicals, including fresh Colorado-grown sage, lemongrass, orange, lime, and juniper, among others. 46% ABV.
  • Nooku Bourbon Cream ($30.99/750ml) – Nooku Bourbon Cream is an artful blend of high malt bourbon and real dairy cream, and contains only natural sugars and flavors. Nooku has spicy vanilla and toffee aromas, caramel chews in the flavor, and a hearty burst of bourbon finish. 17% ABV.



Old Elk Distillery crafts remarkably smooth and innovative spirits that transcend tradition. The distillery was founded in Fort Collins, Colorado, in 2013 by serial entrepreneur Curt Richardson. His desire to craft spirits that embody both innovation and legacy led him to create a distinctive portfolio that includes Old Elk Bourbon, Dry Town Gin, and Nooku Bourbon Cream. Today, legendary master distiller Greg Metze leads production for Old Elk Distillery. www.oldelk.com

Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.