Premium bespoke mixer brand Sekforde has revealed a brand refresh with a label redesign across its portfolio of four mixers.
The rebrand includes significant updates to the bottle labels to drive and reinforce Sekforde’s goal to unlock the potential of specific spirits with bespoke and uniquely crafted mixers.
The new bottle design maintains the brand’s sleek, minimal and colourful look but now heroes the unique flavours and the recommended spirit pairing for each mixer, offering consumers a clear and simple solution to mixing.
Sekforde mixers was founded in 2017 by Talula White. Having initially launched the brand from her kitchen on Sekforde Street in London, Talula was driven by her passion for spirits and a vision to change and elevate the way consumers enjoy them.
The Sekforde range includes four mixers which have been uniquely crafted to pair with whisky or bourbon, rum, gin or vodka and tequila or mezcal. Each mixer has been created with delicate flavours that complement, instead of overpowering the spirit and are 100% natural, and low in sugar with each 200ml serve under 36 calories.
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Sekforde is stocked in over 100 retail outlets across the UK including Waitrose, Harvey Nichols, The Whisky Exchange and Fortnum & Mason. The portfolio is also available in some of the UK’s most recognised bars including Black Rock, Trailer Happiness, Blue Bar at The Berkeley Hotel and The Blind Pig.
The brand refresh comes as sales of mixers continue to rise with premium mixer sales in the UK reaching £323.1 million 2019.i
Founder, Talula White, commented: “I started Sekforde mixers in 2017 because I felt there was a lack of great tasting quality mixers specifically crafted to pair with certain spirits. Our portfolio was created to complement and not overpower the flavour of spirits and our rebrand is designed to communicate this and empower customers with a simple, great tasting solution to mixing.”
“It is an exciting time in the
mixer category. Fever Tree
has done a great job of premiumising the space and
now we’re really seeing a lot
of great innovations coming
from brands as consumers
look for new and exciting
ways to mix their spirits
beyond your traditional tonic water. Sekforde mixers, particularly with our rebrand,
is well positioned as this
trend continues to gather
pace and consumers look for great quality mixing alternatives.”
Thom Solberg, Group BM for Black Rock Whisky Bars, also commented: “We stock Sekforde whisky mixer in Black Rock as it offers different flavours to other mixers. It does make a particularly delicious highball with its herb forward freshness makes it a delicious summer drink and a great alternative to the more traditional mixers that are on the market. I also really appreciate what Sekforde does for the average drinker out there that aren’t always sure what they can mix spirits with at home.”
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Sekforde for Tequila or Mezcal – Prickly pear, fig and cardamom Sekforde for Tequila or Mezcal enhances the
flavour of agave spirits with the gentle honeyed sweetness of prickly pear and fig finishing on a slightly spicy chocolate note. Serve in a highball or copa glass with ice with sliced rounds of fresh fig.
Recommended brands: Ocho blanco, Olmeca Altos Plata/Reposado, Tapatio and Patron Silver tequilas. For Mezcal try Quiquiriqui Matatlan mezcal, Vida, Bruxo X or Montelobos
Sekforde for Whisky or Bourbon – Sicilian orange, rosemary and gentian Sekforde for Whisky leads with a sweet orange flavour and hint of rosemary, set off by a combination of dry bitters. Sekforde for Whisky is incredibly versatile – it makes a perfect drink with most bourbons and blended scotches. Serve in a tumbler or copa glass with ice and a twist of orange peel and, if liked, a spring of rosemary.
Recommended brands: Monkey Shoulder, Johnnie Walker, Chivas Regal 12 yr old, Bulleit Bourbon or Rye, Buffalo Trace, Old Forester, Jameson.
Sekforde for Light or Spiced Rum – Aromatic lime, cacao and mint
Sekforde for Rum enhances the true character of the spirit. Fresh, zesty lime is a classic partner for rum, crafted with a Sekforde for Gin or Vodka – Raspberry, rose and sage
We avoided the customary pairing of sugar and quinine to counterbalance the piney depth of the juniper in gin, instead using a soft sweetness from rose and raspberry extracts. These
unique blend of rose and aromatic herbs, bittersweet Ecuadorian cacao and a touch of mint. Light and aperitivo-like on its own, this combination makes a light, sophisticated highball with a light or spiced rum.
Recommended brands: Havana Club 3 and 7, Bacardi, Plantation 3 Star, Sailor Jerry, Trois Trois Rivieres Blanc Rum.
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flavours offer an evocatively summery characteristic, also light and fresh enough to add refreshment to vodka’s crystalline purity. Serve over ice, with a twist of grapefruit and a rosemary or sage sprig.
Recommended brands: Portobello Road, Beefeater, Tanqueray, Sacred, Chase, Hendrick’s. Sekforde mixers are priced at £1.20 – £1.50 200ml and £1.95 500ml and can be purchased at
www.waitrose.com, www.31dover.com and www.thewhiskyexchange.com.
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