Invivo X, Sarah Jessica Parker secures another key retailer Meijer in the U.S, a huge win for the growing brand that is storming America as sales top 400,000 bottles.
Meijer operates more than 248 supercenters and grocery stores throughout the mid-west including Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin and is now stocking Invivo X, SJP Sauvignon Blanc and the recently launched Invivo X, SJP Rosé. The landmark listing comes as the company reports its biggest month of sales to date in May 2020.
Invivo co-founder Tim Lightbourne comments “We’ve been overwhelmed by the positive reaction of our Invivo X, SJP wine collection in America, and its popularity is continuing to grow. This new Meijer listing is huge for us and we’re delighted to be working with the team. Now wine lovers and Sarah Jessica Parker fans across the mid-west will be able to drop into their local store to pick up a bottle over Summer.”
Sarah Jessica Parker and New Zealand wine company Invivo & Co teamed up to launch their first wine – a Sauvignon Blanc from Marlborough – “Invivo X, Sarah Jessica Parker” in September 2019 in New York City.
Since launching, the wine has become an instant hit thanks to the authentic partnership between Invivo and Sarah Jessica Parker, the quality of the wine and global accolades. Sarah Jessica Parker is involved in every step of the process, from blending the wines to designing the label and the entrepreneur has even taken a seat on the Board of the Company.
“Invivo X, SJP Sauvignon Blanc” has already won a number of awards, from a GOLD in the highly prestigious Concurs Mondial du Sauvignon Blanc Competition 2020 in France, to being awarded 90 points by Wine Spectator.
Hot on the heels of the Sauvignon Blanc’s success, the business partners launched “Invivo X, SJP Rosé” last month. The final rosé blend from the South of France was selected by SJP and Invivo over an afternoon of tasting and assessing in NYC last December, and the result is a new rosé that can be taken very serious, but is also seriously fun.
The Invivo X, SJP Sauvignon Blanc and Invivo X, SJP Rosé are now available at Meijer throughout the Midwest at a suggested retail price of $20. Other retailers across the US include Bevmo!, Costco, Albertson’s Cost Plus World, Market, Fine Wine and Good Spirit Stores, Piggly Wigly, Food Lion, Binnys, Jewel Osco, Marianas, Spec Stores, Total Wine, ABC Stores (Florida).
There are a number of online retailers including Wine.com, Vinporter.com and Drizly.com that ship to over 40 states.
In addition to the US, the wine is available globally including Canada, Ireland, UK, Taiwan Japan, Australia and New Zealand. The wine has also been selected for Business Class on Qantas Airways, the largest international Australian airline company.