Austin Eastciders is expanding beyond hard cider to launch a spiked seltzer that’s 100 calories and made with real fruit, cider, and nothing artificial! As hard seltzer is now a $1.7BB category growing over 220% last year alone, the Austin-based cult-favorite cider set out to delight fans looking for a fresh seltzer that overachieves on flavor.
As a company always focused on innovation and better-for-you offerings, the new Austin Eastciders Spiked Seltzer line is the perfect way to match consumers nutritional needs with a better tasting seltzer in unique flavors. Starting in March, Austin Eastciders Spiked Seltzers will start showing up on shelves in all markets where they currently sell. Coming out first in 6-packs and draft is Black Cherry, a light-bodied and fruity seltzer with real cherry juice. Consumers looking for a medley of great flavors will enjoy a Spiked Seltzer Variety 12-Pack including Black Cherry, Peach, and Apple hitting shelves at the same time.
Brittnay Perlo, Master Cidermaker at Austin Eastciders notes, “Our new spiked seltzers have a burst of flavor with a light and refreshing finish. Many other spiked seltzers are made by formulating refined sugars or other grains. Our seltzer is made by fermenting real fruit to get a flavor that’s delicious and we can feel good about.”
Black Cherry Spiked Seltzer will be sold in a 6-pack, draft, and a variety 12-pack which will include four cans of each Peach, Apple, and Black Cherry. Visit https://austineastciders.com/ to find your local retailer.
About Austin Eastciders
With the inclusive rallying-cry, “Cider Y’all,” Austin Eastciders produces craft ciders in Austin, Texas, using real ingredients and bittersweet apples to create traditionally inspired ciders. Founded in 2013, Austin Eastciders offers a robust core collection including the Austin Eastciders Original Dry Cider, Austin Eastciders Blood Orange and Austin Eastciders Pineapple. The cidery also produces a rotating line of limited release ciders ranging from a Spiced Cider to the summer-ready Watermelon Cider. Austin Eastciders products are available in retailers like HEB, Kroger, Target and Whole Foods and in bars and restaurants across 18 states including Texas, Oklahoma, Philadelphia, DC, the Carolinas, Nashville, New Mexico, Iowa, Arizona, Georgia, New York and other markets across the Mid-Atlantic. Austin Eastciders are available in 6-pack and 12-pack 12oz cans, 19.2 oz Super Tall Boy cans and draft. For the latest on Austin Eastciders, follow them on Facebook, Twitter, and Instagram under @Eastciders or visit austineastciders.com.
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