For Immediate Release       Contact: Vicki Garfinkel, 973-519-8926,





  Beetology Blends and Joyvin Sangria Make Game Time Fun and Refreshing


Bayonne, NJ, JAN 16, 2018 – Super Bowl beer commercials may be epic, but who says you need brewskies to make a party? Impress your crowd this year with a starting lineup of versatile mixers and zesty wines for cool cocktails that will take your bash to delicious new heights. No one needs to know they’re good for you, too.

Hand-crafted Beetology mixers bring sweet, nutritious goodness to the party with today’s red-hot superfood trend, beets. Beetology starts with farm-fresh, certified organic beets, cold-presses them for maximum nutrition, and blends them with nourishing organic fruits and veggies like antioxidant-rich tart cherries, kale, and ginger.

The result: a mixologist’s fantasy league of cocktail starters that deliver a tasty punch of vitamin C, iron, fiber, magnesium, and other elements essential for good health. Kick off the party with the refreshing Beetology cocktails below or let them inspire you your next signature drink. You can make these drinks sans the alcohol for refreshing game time mocktails too.

You’ll also need a strategy for guests who aren’t into mixed drinks. Keep some crisp sangria on hand to serve straight up or garnished with a few pieces of fruit. Joyvin Sangria, from Royal Wine, is a satisfying sip of fresh citrus and berries with just a touch of fizz for some festive fun.

Cocktail/Mocktail Super Bowl Recipes

Beetology Zinger

3 oz. Beetology Beet + Lemon + Ginger

1.5 oz. Gin

Candied ginger and lemon peel garnish



Fill a cocktail shaker with ice. Add Beetology and gin.

Shake until chilled, strain and garnish with a lemon peel and candied ginger.

Bourbon Beet-It

3 oz. Beetology Beet+Cherry

1.5 oz. Boondocks Bourbon

1 dash bitters

Spiced Cocktail Cherry (recipe below) or your favorite store bought maraschino cherries

Fill a cocktail shaker with ice. Add Beetology and Boondocks Bourbon.  Shake until chilled, strain and garnish with a cocktail cherry.


Cocktail Cherry Recipe

½ cup sugar

½ cup Beetology Beet + Cherry

1 stick cinnamon

¼ tsp. ground nutmeg

Pinch of salt

1 cup Boondocks Bourbon

1 pound stemmed and pitted cherries



In medium saucepan, combine sugar, Beetology, cinnamon, nutmeg, and salt. Bring to a low simmer, stirring until sugar is fully dissolved.  Remove from heat and add bourbon, and stir to combine.  Add cherries and stir until coated with syrup.  Let cool to room temperature and then refrigerate before serving.


3 oz. Beetology Beet + Berry

2 oz. Silver Tequila

½ oz. lime juice



Fill a cocktail shaker halfway with ice. Add Beetology, lime juice and tequila.  Shake vigorously for about 20 seconds, and serve in a glass with or without salt.

Beety Bloody Mary

4 oz. Beetology Beet + Veggie

1/2 tsp. grated horseradish

2 dashes Worcestershire sauce

1 dash hot sauce (more if you want it extra spicy!)

2 oz.  LVOV Vodka

Celery stalks for garnish



In a tall glass, add Beetology, horseradish, Worcestershire sauce and hot sauce, stir to combine.  Add ice to fill the glass, LVOV vodka and stir.  Garnish with celery stalk.

Tropical Beet-a-colada

4 oz. Beetology Beet + Tropical Fruit

2 oz. coconut cream

2 oz. dark rum

2 oz. coconut rum

1½ cups ice

Pineapple slice for garnish



Put the ice, Beetology, coconut cream and rums into a blender. Blend until smooth and frosty. Pour the drink into 2 glasses and garnish with pineapple slices. Makes 2 drinks.


Distributed exclusively by New Jersey-based Kayco, Beetology is available in the refrigerator section at health food, specialty, grocery, and kosher food markets in five varieties. For additional information about Beetology visit

Joyvin Sangria is a product of The Royal Wine Corp. Today, Royal Wine Corp is the leading producer, importer and distributor of kosher wines and spirits. Headquartered in Bayonne, NJ, it offers more than 300 brands in its portfolio. Additionally, Royal Wine Corp. imports, produces and distributes a growing portfolio of spirit and liqueurs which includes many sought after scotches, bourbons, tequilas and vodkas as well as hard to find specialty items such as flavored brandies and liqueurs.  Follow Royal Wine on Face, and, and


Photo: Sangria makes a refreshing, light Super Bowl beverage sure to please game time guests.


Note to Media:  For additional information, samples and photos, please contact Vicki Garfinkel, VICKIGJ PR, 973-519-8926,


Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.