Texas-Inspired Blue Norther Hard Seltzer Expands to Houston with New Flavor and a Great Cause


Portion of Sales to be Donated to Breast Cancer Resource Center 


Media photo selects can be found here. All credit: Blue Norther


(Austin, Texas) — Blue Norther (BN), the new, Austin-based hard seltzer, is expanding to Houston following successful launches in Austin and San Antonio. Named for the fast-moving cold front that can blow through Texas (also called a Texas Norther), BN is brewed in Austin and currently available in three, Texas-inspired flavors: Wild Blackberry, Agave Lime, and the newly released Prickly Pear, which launched in October in partnership with the Breast Cancer Resource Center (BCRC). The BCRC helps nearly 2,000 women and their families throughout Texas in their battles against breast cancer. During Breast Cancer Awareness Month this October, a portion of the sales will be donated to the BCRC with the purchase of all BN products.

The seltzer was created by father-son duo, Austin T. and Austin M. Pittman. Its original blend of Texas-inspired flavors and quality ingredients has put Blue Norther at the top of taste tests in a crowded hard seltzer market. The Pittmans are working with Houston distributor, Silver Eagle, to get the products into Houston-area retailers including H-E-B and Spec’s, with more locations being added daily. Click here to find the latest lineup of retailers (note that online finder is subject to some delay).

“We’ve had a fantastic reception in Austin and San Antonio, where we continue to expand our footprint, so we’re excited to introduce Blue Norther to the great folks in Houston,” said Austin T., CEO of Blue Norther. “October is a huge month for us with a new flavor, a new market and the partnership with BCRC, contributing to a cause that’s near and dear to our hearts.”


Blue Norther’s hard seltzers are crafted with pure ingredients, including real fruit juice and organic agave, to create bold flavors inspired by Texas fruits. The concept was born after the Pittmans wrapped up a hard day’s work at their family ranch in Harwood, Texas with a hard seltzer that fell flat in flavor. Realizing that no one was offering great taste and exceptional quality in the fast-growing hard seltzer market, the men decided to create their own, in true Texas fashion.

Prior to founding Blue Norther, Austin T. (father) was CEO of OptumCare, where he helped to build one of the largest integrated care delivery organizations in America. He brings this experience, plus more than 25 years of executive leadership in the healthcare industry, to Blue Norther. Austin M. is experienced in healthcare consulting, cloud software, tech sales, and marine biology. He has played a crucial role in defining Blue Norther’s brand, product direction, marketing and personnel. The company is owned and operated by the Pittmans along with a small group of investors, Blue Partners.   

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About Blue Norther

Founded in 2019 as Austin’s own brand of hard seltzer, Blue Norther was developed by a native Texan, father-son team to deliver a superior tasting beverage made with high-quality ingredients loyal to Texas’ heritage. Named for the fast-moving cold front also called a Texas Norther, this all-natural seltzer is made with real fruit juice and organic agave to create bold flavors inspired by Texas fruits. Gluten-free, well-balanced and refreshing, Blue Norther is available at retailers throughout Austin and San Antonio, including HEB, Total Wine, Whole Foods, Spec’s, Bread Basket, Royal Blue Grocery, and Wheatsville Co-Op, to name a few. They’re available for online orders through GoPuff and other delivery services. The company is currently expanding into other Texas metro markets and eventually plans to move nationwide.

Blue Norther is an independent brewer owned and operated by Austin T. and Austin M. Pittman. For more information, including where to buy, visit https://drinkbluenorther.com. Follow Blue Norther on Facebook and Instagram.


About Breast Cancer Resource Center

The Breast Cancer Resource Center (BCRC) was founded in 1995 by two women in Austin who noticed there was little help available to those who, like them, were battling breast cancer. What started as a helpline and a support group has grown into a staff of trained professionals – all of whom are breast cancer survivors – and experts in providing guidance, resources and support to women and their families through every stage of the process. The BCRC is a 501(c)(3) non-profit organization.

BCRC services are free of charge to anyone affected by breast cancer regardless of income, ethnicity, education, sexual orientation, or social support. For more information, visit https://bcrc.org/. Follow BCRC on Facebook and Instagram.

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