NAPA, CA, February 27, 2020  – —   Pat DeLong, founder of Napa Valley-based Azur Associates beverage advisory firm, announced the addition of international winemaker Matt Parish to his group. “Matt is an ideal complement to our functional expertise with his extensive international experience in production, including winemaking, sourcing, value engineering, capital planning and more. We are in an even better position to deliver on the diverse needs of our clients,” says DeLong.

Matt has worked in a senior winemaking and production capacity at several large wine companies, including Constellation Brands, Treasury Wine Estates and, as well as with a wide variety of wine businesses around the world through his established consulting practice.

“We have increased the capabilities and strength of our team that collectively brings deep, hand-on experience in the most strategic functions of a fine-beverage organization,” says DeLong. “We know what it takes to grow and operate a successful company from both a strategic and executional perspective, and we enjoy helping our clients do the same. Whether clients need strategic and financial consulting, mergers and acquisitions work, route-to-market planning, or business intelligence and data analysis, we are focused on becoming their most trusted advisor.”

The core Azur Associates team now includes five members with operational success in diverse areas: Pat DeLong (executive C-level management, strategy and finance), Ed LeMay (wholesale sales and go-to-market strategy), Lisa Goff (direct-to-consumer and brand marketing), Dale Stratton (business intelligence, data and strategic insights), and Matt Parish (winemaking and production). In addition to the group of associates, Azur rounds out its capabilities with a significant senior advisory team as well as a partnership with Seattle-based Cascadia Capital, one of the nation’s leading middle-market-focused investment banking firms.

To learn more about the team and Azur Associates’ services, visit the website at or email

About Azur Associates

Azur Associates advises and partners with fine-beverage companies to address their needs and achieve their vision through financial and strategic advisory, mergers and acquisitions, business intelligence, and route-to-market planning. With extensive operational experience behind its team of associates, as well as its C-level advisors, Azur Associates brings a broad base of real-world advice and success to their clients.

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