Category: Beer

Common Ground: Beverage producers are looking across categories for new marketing and branding ideas.

The ingenuity of today’s alcohol beverage industry is fueled by equal parts imagination and enterprise. By looking for inspiration across categories, producers of wine, spirits, brews, and ciders are finding new audiences and creating new marketing opportunities. Before we delve into some successful examples of shared tactics, it’s important to know what’s driving these trends. According to Liz Thach, Ph.D., professor of wine and business management at Sonoma State University in California, the most likely catalyst is the eclectic palate of millennials, who “want to experiment,” she says. “Millennials are ‘seekers’ who want to try new things.” Of course,...

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Distribution Reinvented: Beverage distributors harness technology to keep pace with consumer demand.

When Prohibition was repealed in December 1933, the U.S. Congress established the state mandated three-tier system (SMTTS) for distribution of alcohol beverages as a way to oversee the industry while also providing multiple taxation opportunities as product moved across state lines. While, at the time, it may have seemed a necessary safeguard to prevent monopolies (including organized crime) from controlling the industry, today the three-tier system is seen by many as an antiquated and unnecessary barrier to commerce. Among the complaints is that SMTTS has failed to keep pace with the rapid development of technologies and information systems that,...

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Inside Team Training: Strengthening Your Core (Guest Column)

At the core of every business is an operational team that’s responsible for transforming materials, labor, and technology into the production and delivery of goods and services. Their work requires constant planning, coordinating, managing, and streamlining of facilities, equipment, and processes. With such full plates, it’s little wonder operations team members can become so focused on getting the job done, they lose sight of the greatest asset and strongest predictor of success: your people. It’s vital to hire the right people for your operational team, treat them with dignity and respect, provide fair pay and equal benefits, and create...

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2018 New Product Preview

Here’s some of the equipment, systems, and devices coming your way in 2018: Hartness Connect turns Hartness’ proven packaging solutions into smart, connected devices that better integrate into the manufacturing plant and process through apps designed to improve efficiency and implementation in all aspects of owning, operating, and maintaining Hartness equipment. Through a simple, intuitive interface and a suite of powerful apps, the operator and machine can better partner to improve efficiency, reducing mean time to recovery (MTTR), increasing mean time between failure (MTBF), and providing valuable information to help focus continuous improvement efforts and root cause analysis. The...

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Inside Beer: Top 10 Trends Shaping Craft Beer

If there’s one constant in craft beer, it’s how quickly the landscape continues to change. From mergers and acquisitions to strategy and packaging, here’s a look at some trends that will continue to impact the industry into 2018 and beyond. Big beer flexes its muscle. Even casual beer drinkers can’t help but notice the buying spree that juggernauts such as AB InBev, MillerCoors, and Constellation Brands have been on. Cult favorites Wicked Weed and Funky Buddha are just the latest in a long line of breweries to hand over their craft credentials in favor of the distribution muscle, resources,...

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