Category: Production

Common Ground: Beverage producers are looking across categories for new marketing and branding ideas.

The ingenuity of today’s alcohol beverage industry is fueled by equal parts imagination and enterprise. By looking for inspiration across categories, producers of wine, spirits, brews, and ciders are finding new audiences and creating new marketing opportunities. Before we delve into some successful examples of shared tactics, it’s important to know what’s driving these trends. According to Liz Thach, Ph.D., professor of wine and business management at Sonoma State University in California, the most likely catalyst is the eclectic palate of millennials, who “want to experiment,” she says. “Millennials are ‘seekers’ who want to try new things.” Of course,...

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Inside Wine: 10 Notable Developments in the World of Wine (2017 in Review)

The year 2017 saw new wine apps, new gadgets, and lots of consolidation. One of the most far-reaching trends is that baby boomers are finally being surpassed by millennials in terms of annual wine consumption. In fact, older boomers are starting to sell off their cellars, creating opportunity for those who want to go back in time and relive the ’60s in a whole new way. But 2017 held many other stories, too. Here are 10 deserving of mention. Milla Handley retires. When I read the press release announcing the official baton-passing of Handley Cellars to Milla’s daughter, Lulu, and to winemaker...

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2018 New Product Preview

Here’s some of the equipment, systems, and devices coming your way in 2018: Hartness Connect turns Hartness’ proven packaging solutions into smart, connected devices that better integrate into the manufacturing plant and process through apps designed to improve efficiency and implementation in all aspects of owning, operating, and maintaining Hartness equipment. Through a simple, intuitive interface and a suite of powerful apps, the operator and machine can better partner to improve efficiency, reducing mean time to recovery (MTTR), increasing mean time between failure (MTBF), and providing valuable information to help focus continuous improvement efforts and root cause analysis. The...

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Inside Beer: Top 10 Trends Shaping Craft Beer

If there’s one constant in craft beer, it’s how quickly the landscape continues to change. From mergers and acquisitions to strategy and packaging, here’s a look at some trends that will continue to impact the industry into 2018 and beyond. Big beer flexes its muscle. Even casual beer drinkers can’t help but notice the buying spree that juggernauts such as AB InBev, MillerCoors, and Constellation Brands have been on. Cult favorites Wicked Weed and Funky Buddha are just the latest in a long line of breweries to hand over their craft credentials in favor of the distribution muscle, resources,...

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Keep It Real: Breweries work to retain their culture while pursuing brand expansion.

A few years back, when Petaluma, Calif.-based Lagunitas Brewing was opening up a new production facility and taproom in Chicago, Ill., the question of how the company would maintain its unique culture through that expansion was crucial. So, too, was how to maintain the Lagunitas experience for guests. Director of Communications Karen Hamilton posed the task as: “We’re taking a brewery that we started in California, and we’re opening up a facility halfway across the United States: Is it going to be the same?” The brewery currently has a third production facility under construction in Azusa, Calif.; along with...

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