Category: Marketing

Scenes from the 2017 International Bulk Wine & Spirits Show

Hundreds of wineries, distilleries, importers, distributors and retailers met in San Francisco for the debut of the highly anticipated International Bulk Wine & Spirits Show on July 26-27. In addition to presentations and workshops over the two-day period, the event featured more than 80 exhibitors from all over the world, who all gathered on the trade floor of the South San Francisco Convention Center to showcase their services for the bulk and private label wine market. The bulk wine market, once mostly an afterthought for wineries, has turned into an important point of competitive differentiation. “Retailers, national wine and...

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Off the Grid: Alternative energy systems give small producers a unique story to tell

Alternative energy isn’t just piece of New York’s Sundog Ciders’ story—it’s more or less the company’s reason for being. In 2004, when Sundog Solar in the Hudson River Valley (127 miles north of New York City) began installing panels for homes and businesses, many of its customers were the family-owned apple orchards that dot the valley. In 2014, Sundog owner Jody Rael decided to pursue his long-time interest by setting up a cidery in the solar company facility. Since the building had been converted from a paper mill and had already updated with solar panels for electricity, solar setups...

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BevMo! Welcomes Matt Navarro as SVP

Retailing veteran Matt Navarro has been brought in as senior vice president of operations to oversee BevMo! He will be focused on elevating the in-store shopping experience by encouraging customer loyalty, enhancing the service model, and strengthening employee development programs. Navarro joins the 165-store beverage-lifestyle company with previous tenure at Dick’s Sporting Goods and Staples, among others, where he earned a reputation for building leaders and implementing innovative measures that positively impacted sales. “Matt is a highly skilled operator within a number of retail categories,” said BevMo! CEO Dimitri Haloulos in a press release announcing the hire. “We’re excited...

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Dry Creek Vineyard’s New Messaging Medium

Dry Creek Vineyard in Healdsburg, Calif., has been awarded a patent related to the design of printed sustainable sourcing information on its cork wine closures. The corks are laser printed with information about their source (including harvest date, age of the cork forest, and habitat information about animals native to those regions). In a press release, company President Kim Stare-Wallace said, “I wanted to provide valuable knowledge to consumers about our sustainability efforts and the benefits of cork closures. …It’s important to communicate our ‘no compromises’ philosophy on every aspect of our...

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Upcycling: From Waste Emerges Art

As the “Reduce, Reuse, Recycle” mantra becomes ingrained in our daily lives, people from all walks are inventing ways to further sustainability efforts. Enter Andrew Kudless, a San Francisco, Calif.-based designer and architect, who took 3D printing technology in an entirely new direction. As part of an exhibit for DesignMiami in 2016, he used grape skins and scraps discarded during winemaking to create beautiful ice buckets for French champagne house Perrier-Jouët. This first “upcycling” project, called Perrier-Jouët Marc Metamorphosis, was just the beginning. “I wanted there to be a clear connection with the materiality of the champagne-making process,” says...

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Recent Issue

Issue Three: July/August 2017