(LOUISVILLE, KY – August 6, 2018) – Chambord Black Raspberry Liqueur is proud to announce its partnership with Alteristic, a national organization of social accelerators dedicated to reducing power-based personal violence, to provide a series of Bystander Intervention Training workshops for the bartending community. Chambord will host the first training session with 100 of the country’s top bartenders at Camp Runamok in Kentucky on Tuesday, August 7.
“There is a national discussion on the role alcohol can play in incidences of sexual assault and harassment and Chambord wants to take a stand to pioneer change within the industry,” says Chambord Brand Manager Emma Gardner. “We are partnering with Alteristic because their revolutionary approach is designed around cultural change that reinforces standards where violence is not tolerated, and everyone is expected to do their part to keep each other safe.”
Through Bystander Intervention Training workshops, communities are better equipped to respond when a potential act of violence is present. Alteristic’s evidence-based strategy is proven to significantly decrease not only acts of sexual violence, but also other forms of interpersonal violence and victimization. Chambord’s role is to facilitate and fund a series of training workshops tailored to the bartending community across the U.S. The sessions will provide these critical stakeholders in the beverage industry the tools they need to make bars a safer and more enjoyable environment – for their patrons and themselves.
For more information on Chambord visit www.chambordchannel.com or follow on Instagram, Facebook or Twitter @ChambordChannel. High-resolution images, interview opportunities and samples available upon request.
About Chambord Liqueur
Chambord is a premium black raspberry liqueur, where every drop is produced at a chateau wholly dedicated to Chambord in Cour Cheverny in the Loire Valley of France. Chambord is an infusion of 100% natural ingredients including the world’s finest raspberries and blackberries. These are blended with the exotic flavors of black raspberry, black currant, Madagascan vanilla and XO Cognac. Chambord was inspired by a luxurious raspberry liqueur that, according to legend, was produced for French royalty to commemorate their visits to the Loire Valley in the 17th century. Today, Chambord continues to inspire cocktail creations around the world.
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company and its corporate responsibility efforts, please visit http://www.brown-forman.com/.
Alteristic is a non-profit organization that tackles societal issues at local, national, and global levels. Alteristic provides comprehensive prevention education, consultation, and training that addresses sexual assault, harassment, dating and domestic violence, stalking, suicide and other issues. Committed to optimizing and activating inherent human good, Alteristic equips and mobilizes communities to create social norms that ensure safety, respect, and the opportunity to thrive for all people. For more information, please visit Alteristic.org.