Sonoma-Cutrer and Woodford Reserve Celebrate Friendsgiving
Through Partnership with No Kid Hungry
A joint donation by two Brown Forman brands will help feed kids and families in need
WINDSOR, Calif., November 10, 2020 – In the spirit of Friendsgiving, Sonoma-Cutrer and Woodford Reserve today announced a $50,000 joint donation to No Kid Hungry, a national campaign dedicated to ending childhood hunger. The brands, both owned by the Brown-Forman Corporation, will provide up to 500,000 meals* to those facing food insecurity in the United States.
Sonoma-Cutrer and Woodford Reserve first aligned with No Kid Hungry in July 2018, and have since donated a total of $150,000 to the campaign.
“We are proud and humbled to support No Kid Hungry’s ongoing efforts to feed kids without access to the meals they need,” said Sonoma-Cutrer Pinot Noir Winemaker Zidanelia Arcidiacono. “Today, in light of this year’s unprecedented times, it is an even greater privilege to stand up for these children and their families.”
No Kid Hungry is a national campaign launched in 2010 by Share Our Strength, a nonprofit organization working to solve the problem of hunger and poverty. In addition to advocacy, research and policy initiatives, No Kid Hungry works to provide children with free breakfast, lunch, and after-school meals, as well as nutrition programs to empower families to learn to shop and cook healthier.
“We know that holiday celebrations will look different this year,” said Woodford Reserve Assistant Master Distiller Elizabeth McCall. “We hope that consumers can feel confident in their purchase of Woodford Reserve and Sonoma-Cutrer, knowing that both brands are giving back and doing their part to provide meals for people in need.”
In the wake of the COVID-19 pandemic, No Kid Hungry developed a Free Meals Finder to help families find free meals and provided $34.5 million in emergency relief to schools and communities across the United States and its territories.
“We are forever grateful to Sonoma-Cutrer and Woodford Reserve for their ongoing dedication to No Kid Hungry and generous donation to help us fight to end childhood hunger,” said Diana Hovey, SVP of Corporate Partnerships for No Kid Hungry. “This year has brought the nation unforeseen obstacles and challenges, especially those in need, but we have learned that together, with support from brands like Sonoma-Cutrer and Woodford Reserve, we can weather the storm.”
This holiday season, consumers are invited to join Sonoma-Cutrer and Woodford Reserve in donating to No Kid Hungry by texting “FRIENDS” to 68405.
*$1 can provide up to 10 meals. Meal equivalency varies during COVID-19 relief. Learn more at NoKidHungry.org/OneDollar
Sonoma-Cutrer has been crafting wines since 1981 in the esteemed Russian River Valley growing region of Sonoma County, California. Our flagship wine Russian River Ranches was built in the on-premise and for almost 40 years has dominated the Most Popular Chardonnay wine lists. Our winemaking process is designed specifically to preserve the highest quality grapes, and the wines are aged in barrels made of specific French oak trees that are individually-selected to fit the winemakers’ needs. All Sonoma-Cutrer wines can be purchased at the Sonoma-Cutrer winery as well as through the wine club, Club Cutrer. For more information about our wines, how to purchase or to join Club Cutrer, please visit www.sonomacutrer.com or visit Facebook at www.facebook.com/sonomacutrervineyards.
About Woodford Reserve:
Tucked in the heart of thoroughbred country in Versailles, Kentucky lives the historic Woodford Reserve Distillery, the birthplace of Woodford Reserve. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit us at www.woodfordreserve.com or www.facebook.com/woodfordreserve.
About No Kid Hungry:
No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 4 kids could face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.
FOR INFORMATION CONTACT:
KLG PR: Gabriela Marchand, firstname.lastname@example.org