February 19, 2019, Dundee, OR – Wine by Joe is adding Pinot Noir to its lineup of Joe to Go canned wines and expanding its distribution to 32 United States markets. Joe to Go first launched in March 2018 in 14 markets with Pinot Gris and Rosé. The trio of canned wines is line priced at $6.99 per 375 ml can and is also available online.
Wine by Joe CEO, Gretchen Boock, comments, “We are excited about and humbled by the recognition and growth of Wine by Joe over the last year, including a Gold medal for Best Alternative Format Packaging at the 2018 Wines & Vines Packaging Design conference. Canned wines are one of the fastest growing categories in our country and consumers love the fact that they are portable – wine for whatever adventure awaits.” According to Nielsen, canned wine’s dollar growth grew by 54% between June 2017 and June 2018, and category sales have increased from two to 28 million dollars since 2012.
Joe to Go is now available in the following markets: Alaska, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, North Carolina, Ohio,
Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia,
Washington and Wisconsin. The company’s portfolio including Dobbes Family Estate is distributed nationally through a partnership with Delicato Family Wines.
About Wine by Joe
Founded in 2002, Wine by Joe embodies over three decades of fine winemaking. Today, we are one of Oregon’s largest producers vinifying over 200,000 cases annually. Our family of brands includes Dobbes Family Estate, our premier Willamette and Rogue Valley label; Jovino, our Willamette Valley Pinot Noir and Pinot Gris produced for restauranteurs; Wine by Joe, our Oregon wines focused on delivering really good wines at really good prices. We source from our 214-acre estate vineyard, Seabreeze, and other great sites throughout our state. Our tasting room is located in the heart of Dundee, Oregon and is open daily from 11 am to 6 pm.