Category: Spirits

American Bourbon Legends

Brown spirits are more popular now than they’ve ever been since Prohibition. And since most craft distillers are making gin and vodka to front load their brand, and while they sit on the brown stuff for the requisite two years, that leaves the big boys in a good spot, because you can’t buy time. Here’s a quick look at the legendary names that make more than 99% of the bourbon produced in today’s U.S. market. Jim Beam (owned by Beam Suntory) is one most famous bourbon brands worldwide. Jacob Beam, originally “Boehm,” developed the recipe that’s been used by...

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5 to Try: A Sampling of 3 Badge Spirits

If you’re intrigued by August Sebastiani’s story, check out these 3 Badge Beverage Co. offerings. Bib & Tucker Small-Batch White Whiskey A smooth white whiskey made from a mash of 72% corn, 15% malt, and 13% rye (all grown in Kentucky). Double-distilled and given minimal barrel time, the oak it does come in contact with previously aged 6-year Bib & Tucker bourbon, a related product line. Soft and mellowed from the corn, it offers fresh grain aromas and a whiff of sourdough so delectable you’ll want to take a bite. Additional aromas and flavors of maple syrup and vanilla...

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His Own Path: August Sebastiani parlays his family’s wine history into a new spirits venture.

August Sebastiani’s great-grandfather, Samuele (his dad’s dad’s dad), came to the United States from Tuscany in 1895, a stone mason who ended up living the American dream. He worked, saved his money, and started buying land in and around the burgeoning town of Sonoma, Calif. “The story goes that, after the 1906 earthquake, he made a killing quarrying stones in the hills north of Sonoma,” August says. “That’s when his investments started to grow, and he had a diverse range of holdings” that included a cannery, a skating rink, a bus depot, and Sebastiani Vineyards. It was the younger...

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Mobile Is Mandatory: Optimized websites are ground zero for e-commerce

An effective website is imperative for any consumer-facing business. Today’s beverage marketers need to reach consumers in meaningful ways, and websites are fundamental for such a task. Multiple factors contribute to a great website, but it begins with three foundational principles: graphics that accurately portray the brand image, intuitive navigation, and optimized functionality. Because consumers are on the go, mobile optimization is critical, says Astra Digital Marketing CEO Ron Scharman. “More than 60 percent of people are accessing websites on mobile devices; 65 to 70 percent of people read their email on mobile.” This warrants a “mobile first” approach...

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The Crawl: New York City

You’ll never go thirsty in New York City. From the northernmost borough, the Bronx, down to the Financial District on the southern tip of Manhattan, you’ll find plenty of great drinks to try and the never-ending activity of one of the busiest, most exciting cities in the world. The entirety of NYC (never “The Big Apple” if you want to pass as a local) comprises five boroughs: Manhattan, Brooklyn, Queens, Staten Island and The Bronx. While all offer eating and drinking experiences worth seeking out, here are four can’t-miss areas for visitors where the drinking scene is especially vibrant....

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