Category: Uncategorized

Inside Cider: Messaging Versus Sustainability

A small business owner is faced with hundreds of decisions every day, from “Is this distributor the right fit for me?” to “Am I ready to expand into a new territory?” and “What’s the best source for that new specialty ingredient I need?” For the owner of a cider business, though, one of the potentially thorniest decisions concerns packaging. From a sustainability standpoint, there’s a long list of reasons aluminum vessels would be the smart choice. To start, aluminum’s considerably lighter weight cuts significantly into the cost of transporting both empty vessels into the cidery before filling and out...

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BevMo! Welcomes Matt Navarro as SVP

Retailing veteran Matt Navarro has been brought in as senior vice president of operations to oversee BevMo! He will be focused on elevating the in-store shopping experience by encouraging customer loyalty, enhancing the service model, and strengthening employee development programs. Navarro joins the 165-store beverage-lifestyle company with previous tenure at Dick’s Sporting Goods and Staples, among others, where he earned a reputation for building leaders and implementing innovative measures that positively impacted sales. “Matt is a highly skilled operator within a number of retail categories,” said BevMo! CEO Dimitri Haloulos in a press release announcing the hire. “We’re excited...

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Dry Creek Vineyard’s New Messaging Medium

Dry Creek Vineyard in Healdsburg, Calif., has been awarded a patent related to the design of printed sustainable sourcing information on its cork wine closures. The corks are laser printed with information about their source (including harvest date, age of the cork forest, and habitat information about animals native to those regions). In a press release, company President Kim Stare-Wallace said, “I wanted to provide valuable knowledge to consumers about our sustainability efforts and the benefits of cork closures. …It’s important to communicate our ‘no compromises’ philosophy on every aspect of our...

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Upcycling: From Waste Emerges Art

As the “Reduce, Reuse, Recycle” mantra becomes ingrained in our daily lives, people from all walks are inventing ways to further sustainability efforts. Enter Andrew Kudless, a San Francisco, Calif.-based designer and architect, who took 3D printing technology in an entirely new direction. As part of an exhibit for DesignMiami in 2016, he used grape skins and scraps discarded during winemaking to create beautiful ice buckets for French champagne house Perrier-Jouët. This first “upcycling” project, called Perrier-Jouët Marc Metamorphosis, was just the beginning. “I wanted there to be a clear connection with the materiality of the champagne-making process,” says...

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Does Organic Matter to Consumers?

In April, a team of researchers led by Professor Magali A. Delmas (UCLA Institute of the Environment and the Anderson School of Management) announced results of a study comparing the consumer perception versus the critical reviews of organic wines, and the results were surprising. Delmas instigated the study after hearing repeatedly from winemakers that, although organic farming practices do, indeed, result in higher quality fruit, they believed consumers placed less value on wines labeled as such. She confirmed this bias in an independent survey, in which wine buyers indicated a ceiling of $15 for organic wines; above that price...

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