Glass Act: In the wine industry, bottle and closure choices are an important part of brand messaging.
In a tradition-bound industry like wine, trendiness probably isn’t the most desirable trait. When it comes to the building blocks of winemaking, producers tend to revere Old-World techniques and styles—methods such as reductive fermentation, gravity-flow racking, and barrel aging—that leave little room for improvement. Even modern-day bottles adhere to centuries-old standards of shapes, sizes, and colors. “The wine market has historically been very conservative when it comes to packaging,” says Raul Parades, director of design for Owens-Illinois. “But that’s beginning to change. What it wants most is ways to make the familiar look new. “All beverage producers are looking...Read More