First-Ever Virtual Sonoma County Barrel Auction Begins June 16
with World-Class Never Before, Never Again Auction Lots
SANTA ROSA, Calif. (April 22, 2020) – Sonoma County Vintners announces the sixth annual 2020 Sonoma County Barrel Auction, presented by American AgCredit will move to a new online platform. The online auction will launch Tuesday, June 16 and provides trade members the opportunity to acquire never before, never again wines from Sonoma County’s most acclaimed vintners. Those who participate can resell these exclusive wines that showcase the diversity of Sonoma County to their customers and ultra-premium wine collectors.
“Over the years of producing this exceptional barrel auction we have had to miss some of our partners in the trade due to scheduling conflicts. While we would have loved to host all of our trade guests here in Sonoma County, we look forward to connecting with them from the comfort of their home,” says Sonoma County Vintners Executive Director Michael Haney. “These incredible auction lots are not to be missed and we are thrilled to have the virtual format to offer.”
This year, members of the trade can participate in the Sonoma County Barrel Auction in a virtual format. Trade members will have the opportunity to access these one-of-a-kind lots from their home with a one-click bidding process beginning on June 16 that will conclude on June 18. The Sonoma County Barrel Auction features lots that are only available once. These lots include wines crafted specifically for the auction by beloved, hidden gem and iconic Sonoma County wineries in five, ten and twenty case lots.
“American AgCredit is honored to continue its sponsorship of the Sonoma County Barrel Auction. Through the years we have seen world-class wines, unbelievable collaborations and remarkable auction lots,” says American AgCredit Regional Banking Executive Clay Popko. “We have no doubt this year’s innovative auction format and outstanding lots will exceed expectations again and we are thrilled to support the wine community with this program.”
This year’s unique lots display the diversity of Sonoma County with varietals that include Pinot Noir, Cabernet Sauvignon, Bordeaux Blends, Zinfandel, Chardonnay and more. Those who participate will be able to view videos from many winemakers about their auction lots. The 2020 Sonoma County Barrel Auction lots will be announced in early May.
Trade registration for the 2020 Sonoma County Barrel Auction is available for licensed wholesalers, retailers and restaurateurs. To learn more or request a ticket to access the online program, visit: SoCoBarrelAuction.com or contact firstname.lastname@example.org.
The funds raised at the Sonoma County Barrel Auction support Sonoma County Vintners marketing initiatives.
About Sonoma County Vintners
Sonoma County Vintners is the leading voice of Sonoma County wine, dedicated to raising awareness of Sonoma County as one of the world’s premier wine regions which was named Wine Region of the Year by Wine Enthusiast in 2019. Sonoma County Vintners represents over 260 wineries throughout the county. The organization actively promotes Sonoma County through educational programming; advocates for its members at local, state and federal levels; and contributes to the local communities through our Sonoma County Vintners Foundation. Sonoma County Wine Auction, its annual fundraiser, has raised over $36 million benefitting non-profit organizations throughout the region. To learn more about Sonoma County Vintners, visit sonomawine.com.
About American AgCredit
Founded in 1916, American AgCredit provides loans, leasing and other financial services to agriculture and rural communities throughout California and beyond. Their unmatched expertise allows them to provide farmers, ranchers and agribusinesses with the resources and financial solutions they need to be successful. Headquartered in Santa Rosa, they have particular expertise within the wine industry.
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