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Catoctin Creek Distilling Co. begins distribution to Mexico with Viparmex Distribution Company
Roundstone Rye is now available in Mexico City, Guadalajara and Cabo San Lucas
PURCELLVILLE, Va. (Sept. 30, 2019) – – – Catoctin Creek Distilling Co., 120 W. Main St., announces its new partnership with Viparmex, a national wine and spirits distribution company based in Guadalajara, Mexico. Two of the craft distillery’s most popular expressions, Roundstone Rye 80 Proof and Roundstone Rye 92 Proof Distiller’s Edition, are now available throughout Mexico City, Guadalajara and Cabo San Lucas. Both products are single barrel pot-stilled whiskies made from 100% rye.
“We are thrilled to begin export to Mexico,” said Scott Harris, founder and general manager of Catoctin Creek. “Mexico represents the 2nd largest market in Latin America, and the largest market for ecommerce today.* After attending the Barra Bar Show in Mexico City earlier this year, we believe there is sufficient interest and disposable wealth in Mexico to begin exporting our premium whisky line to the country. With existing NAFTA and potential future USMCA rules, we believe Mexico is an excellent place to do business.”
The arrangement between Catoctin Creek and Viparmex is a new relationship for both companies. Mr. Harris will be making a trip to launch the brand in the fourth quarter of 2019, which will include visits to various retailers, bars and restaurants to introduce the brand to the market.
“We are very proud and excited to start our partnership in Mexico with Catoctin Creek Distilling Company,” said Wesley Alejandro Rodriguez, CEO and partner of Viparmex. “We think the superb quality of their products, along with the Virginia whisky distilling tradition, will be an immediate success in our market. Mexico is experiencing an important increase of mixologists looking for quality products, especially in companies focused on quality with a true craft identity.”
Mr. Harris adds, “We are eager to work with Viparmex as our distributor. The company has been a distributor of premium wines within the country for a generation, and already has the sales structure, distribution logistics and customer base for a brand like ours to thrive.”
Both Catoctin Creek and Viparmex extend a special thanks to the Virginia Department of Agriculture and Consumer Services (VDACS), and the team of in-country consultants at Grupo PM, for their assistance in export promotion and show support at Barra.
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*Sources: Jenner, Francis, Aztec Reports, September 10, 2018, and U.S. News & World Report, “Best Countries,” 2018.
About Catoctin Creek Distilling:
At Catoctin Creek Distilling Company, 120 W. Main St., True Craft is Inspired by Tradition.℠ Founded by Scott and Becky Harris in 2009, Catoctin Creek made a name for itself as the first legal distillery since Prohibition in Purcellville, Virginia’s Loudoun County. The craft distillery is home to Virginia’s most-awarded whisky, Roundstone Rye, which has been presented gold medals across the globe and stands out through its old-world production methods. Catoctin Creek prides itself on sourcing rye whisky, gin, and seasonal brandy from local and organic grains and fruits, with spirits available in 26 states and 3 continents. The Harris’ intricate attention to detail results in high quality internationally acclaimed products, including seasonal releases and private cask offerings, that recognize the true craft of Virginia spirits. For more information, call (540) 751-8404 or visit CatoctinCreekDistilling.com. Follow Catoctin Creek on Instagram, Twitter and Facebook.
Viparmex is a Mexican company dedicated to import and distribution of premium wines and spirits from all over the world throughout Mexico. Founded over 20 years ago, Viparmex have become one of the leading wine companies in Mexico, earning the trust of customers nationally and partners internationally. Today, Viparmex is one of the most recognized importers in Mexico in the HO.RE.CA market, covering the most important states of Mexico. The company’s core competence is the strong relationship built with its partners and customers. Throughout the years, it has been committed to providing an excellent balance between quality and price of their products and services, always with the objective of achieving a unique purchasing experience that distinguishes them from their competitors. For more information, visit www.viparmex.com.mx or follow on Facebook.
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