From the heart of Mexico, IZO upholds a cultural heritage of community and celebration in a sustainably-crafted collection honoring the uncompromising spirit of its people
SAN DIEGO, Calif. (July 30th, 2020): Celebrate Mexican Heritage Month with the award-winning flavor of IZO, committed to sharing the spirit of Mexico with the world. Founded by Gaston Martinez – a native of Mexico – IZO offers a collection of premium, handcrafted agave spirits produced sustainably right in the heart of rural Durango according to centuries of tradition. Firmly rooted in community values and cultural heritage, the IZO team works to uphold and preserve a proud legacy of partnership with the land and its resources as they produce an inspired collection of spirits, including an award-winning Mezcal. This September, toast to a smooth, clean taste perfected over many generations, each sip honoring the uncompromising, authentic soul of its people.
“IZO began with Mezcal, a cultural symbol of celebration and the pure enjoyment of life,” explains Martinez. “As we work to expand our handcrafted selection, we’re always paying close attention to the preservation of precious resources, the well-being of our community, and the ways in which our product honors its historical narrative – these are all part of the proud heritage we want to bring to San Diego and the world.”
As a brand, IZO stands on the belief that the strength of its business depends on the prosperity of the land and its people. As a result, Martinez and his team strive to uphold the cultural tradition of investing in community, both locally and abroad. During the COVID-19 pandemic lockdown, the company hosted a contest supporting San Diego area bartenders, offering over $500 in prize winnings for the most creative IZO cocktail. Martinez also temporarily halted production at IZO’s Durango-based facility, utilizing resources to help supply surrounding residents with hand sanitizer in an effort to stop the spread of the virus.
Learn more about IZO’s commitment to preserving and promoting a Mexican heritage of nurturing strong community, celebrating every moment, and savoring the reward of a job well done at IZOMezcal.com. Discover a growing collection of sustainably crafted IZO agave spirits online, including Mezcal Joven, Mezcal Ensamble, Mezcal Reposado, Mezcal Añejo, Sotol, Bacanora and Tequila Extra Añejo Cristalino. Taste a proud heritage of perfectly-balanced flavor sustainably distilled “from ground to glass,” and explore the rich history behind the authentic IZO brand. For an interview with company Founder Gaston Martinez, contact Jessi Kopach at JessiDanielle.K@gmail.com.
About IZO:
Founded by Gaston Martinez – a native of Durango, Mexico – IZO is a collection of premium, handcrafted agave spirits produced sustainably right in the heart of his rural hometown according to centuries of tradition. Made from slow-roasted, wild agave hearts harvested on local ranches, every sip of award-winning IZO Mezcal speaks to generations of Mezcaleros bringing people together around shared values of community, celebration, and savoring the reward of a job well done. Every aspect of IZO pays respect to its point of origin, from the locally-sourced Onyx featured atop the bottle to the elegant, minimalist design that allows the flavorful spirit within to shine. The pure, sophisticated taste of IZO Mezcal tells the story of centuries’ old Mexican tradition and of one man’s vision to share it with the world. Learn more about the IZO collection of handcrafted agave spirits at IzoMezcal.com. IZO: Smooth, subtly smoky. Made to sip.
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