YORK, PA (December 17, 2019) – Holla Spirits, a millennial-owned spirits company, has announced a packaging rebrand of its popular vodka lineup. The rebrand features new bottle designs for the company’s original vodka and all varieties of its flavored vodkas.

“We are constantly gathering feedback from consumers, retailers, friends and family,” said Holla Spirits President Patrick Shorb. “Our objective for this rebrand was to maintain the same Holla vibrancy we’ve always had, but to improve it with fresh design and labeling techniques.”

The new bottle designs introduce a sleek look with metallic features and quick-glance flavor icons on the neck labels for easy identification in bar rails. The rebranded bottles have begun to reach shelves in Fine Wine & Good Spirits Stores throughout Pennsylvania.

“Our brand is continuously evolving to meet the needs of next generation consumers,” Shorb said. “We demand better from our brands, just like our fans. We are progressive and constantly seeking new and innovative technologies. We will act on any opportunity to improve our impact on the community and the environment.”

Holla Spirits introduced its first-to-market “on the go” vodka pouch packaging in Pennsylvania and Delaware earlier this year. The pouch is ideally suited for events, festivals, the beach, boating, tailgating, golfing and more.

Holla also recently announced a distribution partnership with Southern Glazer’s Wine & Spirits (SGWS). The arrangement provides for distribution support by SGWS for both on-premise accounts and off-premise Fine Wine and Good Spirits store representation.

Holla is currently available in more than 100 stores throughout Pennsylvania, as well as bars, restaurants, breweries and clubs in Pennsylvania and Delaware.

Consumers and retailers can follow Holla on Facebook, Twitter, Instagram and Snapchat.

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About HOLLA® Spirits:
Holla Spirits, LLC is a York, PA-based, millennial-owned company dedicated to creating innovative spirits that resonate with like-minded consumers. The company’s first product, Holla vodka, provides an alternative for those interested in a fun, fresh, rebellious, unpretentious and affordable vodka for the next generation. The company blends its vodkas using high quality base distillates and natural flavor ingredients. The company is the recipient of a Gold medal from the 2017 Las Vegas Global Spirits Awards and Silver medal from the 2017 San Francisco World Spirits Competition. In 2018, Tipsy Bartender named Holla vodka one of the top “millennial alcoholic drinks that are the future of booze.”

Website: Hollaspirits.com
Handle: @hollaspirits
Hashtag: #howyouholla

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