HOOD RIVER, Ore. – December 2, 2020 – KYLA Hard Kombucha, a pioneer and leader in the premium hard kombucha category, named Morgan Robbat, formerly Chief Marketing Officer at Hotaling & Co, as its President reporting to the Board of Directors. This on the heels of debuting its breakout ‘Sunbreak Series’ in the summer of 2020 which showcases a fresh new look and flavor lineup and is driving double digit growth.
Over the past two years, the fun and fizzy KYLA brand and the hard kombucha category have undergone a period of exciting expansion highlighting changes in consumer consumption habits and increased demand for ‘better for you’ drink alternatives.
“We are really excited to have Morgan on board as the President at KYLA. Morgan brings deep industry experience in beverage alcohol that we believe will drive continued growth and innovation at KYLA under her leadership” says Board Member Kate Wallman of Encore Consumer Capital.
Morgan is an experienced marketer and leader with a strong understanding of the industry and how to build brands, drawing from positions at Moet Hennessy and Hotaling & Co (formerly Anchor Distilling Co) where she served on the executive team and led the marketing department on strategies to develop premium brands in emerging categories.
“The opportunities for KYLA’s future success are limitless,” says Robbat who lives in Kentfield, CA with her husband, Frank, and son, Nico. “I’m excited to be leading such an innovative brand and company that has already established itself as a leader in the segment. Working alongside an exceptional KYLA team and Board of Directors, I foresee extraordinary growth and innovation.”
KYLA’s Board of Directors includes Angie Bastian (co-founder of Angie’s BOOMCHICKAPOP, Eric Ryan (Method, Olly Welly), Scott Sellers (Managing Director, Encore Consumer Capital), Kate Wallman (Director, Encore Consumer Capital), and Cory Comstock (career CEO for CPG brands).
The brand will continue to sell its portfolio within existing markets with current wholesale partners. For more information about KYLA, please visit www.kylakombucha.com or email askkyla@kylakombucha.com.
About KYLA Hard Kombucha
At KYLA Hard Kombucha, we believe that life should be filled with the F word: F-U-N. KYLA is a fermented and fizzy, light and refreshing, alcoholic kombucha beverage brewed from our bespoke SCOBY. The new, seasonal Sunbreak Series has launched with Lavender Lemonade, Pineapple Ginger Colada, Coconut Crush and Sunset Trio and joins KYLA’s existing lineup of Ginger Tangerine, Hibiscus Lime, Pink Grapefruit and Berry Ginger. Gluten free, vegan and with live cultures, KYLA is a buzz with benefits. Engage with KYLA Hard Kombucha on Instagram, Facebook and Twitter or visit kylakombucha.com.
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.
