Llanllyr SOURCE, the premium Spring Water and Natural Mixer company, has announced its launch into Canada. Llanllyr SOURCE was debuted at the CHFA from 22-23 February 2020, marking the 18th export market for the brand.
The brand’s full range of still and sparkling waters in cans and glass bottles, along with a select range of its eight natural mixers (Ginger Beer, Fiery Ginger Beer, Bitter Lemon, Light Tonic and Lemonade), which use the award-winning Spring Water at their base, will be available nationwide.
The brand will be distributed in Canada by Canadian Choice Wholesalers (CCW). The brand has already secured several listings for its waters and mixers across the country, including Loblaw, Canada’s leading national grocer chain.
ABOUT LLANLLYR SOURCE
Founded in 1999, the Welsh water and mixer brand has built its reputation amongst the world’s leading restaurateurs and sommeliers for its purity, taste and responsible approach to managing water. Having pioneered the world’s first premium water in aluminum cans for UK and US retail in 2008, the brand is working to remove all plastic from its packaging.
The range of natural mixers, which launched in 2014, are made with Llanllyr SOURCE Spring Water as their base ingredient. Inspired by award-winning chefs, the brand collaborated with top international mixologists to develop the range of natural mixer flavours that perfectly complement the softness and low-minerality of the water. These qualities allow the carbonation to last longer, and the flavor profiles to stand out, resulting in much lower levels of natural sugars, and eliminating the need for artificial ingredients or preservatives. The mixers are delicious on their own or mixed into cocktails.
TRADE PRESS RELEASE MARCH 2020
Regarding the Canadian launch, Mike Rosenblatt, Llanllyr SOURCE NA COO, says: “Following the success of SOURCE in the UK and USA, we’re excited to launch into Canada and introduce even more consumers to our brand and mission.
As a company, we are committed to protecting our earth’s natural resources and recognize that the time for change is now. As such, we are carbon neutral and are working to remove all plastic from our packaging. Our aim is to be the category leader for the responsible production and distribution of the highest quality spring water products around the world.”
Andrew Weaver, Canadian Choice Wholesalers Sales Manager, says: “Our customers are increasingly looking for socially conscious brands that fit consumer lifestyle changes and SOURCE offers just that. SOURCE has built an unparalleled reputation for its quality and sustainable practices, and being able to offer a full range of water and mixers with these factors at their heart is something very special. We’re delighted to be partnering with them for the launch and look forward to working with them to build this amazing brand in the Canadian market.”
Llanllyr SOURCE still and sparkling cans will be available for MSRP $1.99 CAD/ 330ml.
Llanllyr SOURCE still and sparkling water is also available in 100% recycled and recyclable 750ml and 330ml glass bottles (MSRP $3.99 CAD)
The range of Llanllyr SOURCE mixers are available in 100% recycled and recyclable 200ml glass bottles (MSRP $2.49 CAD each / $8.99 CAD 4pk).
For more information or enquiries, please visit: llanllyrsource.com / cdnchoice.com
For online sales, SOURCE can be purchased via well.ca and delivered across Canada.
Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments.
