FOR IMMEDIATE RELEASE
Contact: Peter Nasca
Pusser’s Rum Celebrates the 49th Anniversary of Black Tot Day
Annual Event Includes Photo Contest
Charleston, South Carolina- July 22, 2019 – July 31, 1970 was a sad day for members of the British Royal Navy as the Admiralty Board discontinued the centuries-old tradition of providing a daily “tot” of rum to enlistees. Affectionately known as “Black Tot Day (BTD) in the UK and other Commonwealth countries, the ritual dates back to 1655 when shipboard life was incredibly difficult and the daily issue of Pusser’s Rum was the highlight of the day.
Today Pusser’s Rum is enjoyed worldwide and Black Tot Day is a celebration of those days gone by. This year’s BTD features a photo contest open to anyone. Entrants are urged to grab their Pusser’s gear and send in their best photo. The lucky winner will receive a Rum Runner gift set, which includes a tote bag, 2 bottles of Painkiller® Mix, 2 Painkiller® Mugs and a limited edition porcelain hip flask. The winner will also have their winning photo featured on Pusser’s website and social media platforms.
To enter the photo contest go to http://pussersrum.com/ and click on the Black Tot Day tab at the top of the home page.
If you just want to enjoy the day at home go the site and find recipes for classic Pusser’s drinks like a Pusser’s Rum Grog, Pusser’s Rum Nelson’s Blood and the world-famous Pussers Rum Painkiller®.
Pusser’s Rum is imported by Shaw Ross International Importers, LLC.
About Pusser’s Rum
Pusser’s Rum is produced in strict accordance with Admiralty blending specifications last used by the Royal Navy for issue to its fleet, a tradition which began in 1655 when it first served rum as its spirit of choice, with extra “tots” being offered before and after some of the most infamous battles in history. In massive wood pot stills, approaching 300 years old, Pusser’s continues to produce liquid history without the aid of flavoring agents and is 100 percent natural. Pusser’s Rum is highly decorated and has taken several Gold Medals in the highly acclaimed International Wine & Spirits Festival and the San Francisco World Spirits Competition. Pusser’s Rum Limited is a British Virgin Island Company with administrative offices in Charleston, South Carolina. Its products are imported into the United States by Shaw-Ross International Importers.
For more information on Pusser’s Rum Ltd and its brands, please visit www.PussersRum.com.
About Shaw-Ross International Importers, LLC
Founded in 1968 as a wine and spirit importer representing a handful of brands, Shaw-Ross has grown into one of the nation’s leading importers representing leading
suppliers from around the world. Shaw-Ross continues to evolve its portfolio to keep ahead of the ever-changing wine and spirits industry. For additional information go to www.shawross.com
EDITORS NOTE: Imagery and samples can be acquired through Peter Nasca at the above address.