Ron Carúpano, World-Renowned Family-Owned Venezuelan Rum, Takes the U.S. Market
With an exemplary track record and a long established footprint outside the U.S., highly reputed family-owned Ron Carupano takes the U.S. market
WILMINGTON, Delaware – October 27, 2020 – Effective immediately, Chopin Imports Limited (CIL), the marketing company for Chopin Vodka brand and other best-in-class spirits, will be responsible for the exclusive North American sales and marketing of Ron Carúpano the pioneering brand in Venezuelan’s premium rum industry.
The products available in the United States combines the Ron Añejo portfolio which includes Ron Carúpano 6, Ron Carúpano 12, Ron Carúpano 18, Ron Carúpano 21 and the Prestige Collection: Ron Carúpano Zafra, Ron Carúpano X.O. and Ron Carúpano Legendario, the only rum in Venezuela with inventory that includes 25-year-old single barrel rums. The portfolio will be available beginning in October 2020, for a suggested U.S. retail price ranging from $19.99 to $499.
Ron Carúpano will be available through RNDC and other distributors in 12 states including: California, Colorado, Florida, Washington, South Carolina, Kentucky, Michigan, Georgia, Massachusetts, Rhode Island, New Hampshire and Missouri.
Throughout the world, Ron Carúpano is synonymous with heritage and premium rum. To that fact, the brand was awarded “The Best Rum in the World” in 2014 at the International Congress of Madrid and has been producing rums for over 250 years. Their history started in 1762 when Spanish Captain Felix Del Fierro fell in love with the Macarapana Valley in Venezuela, where he founded the Hacienda Altamira and where Ron Carúpano was born.
“Ron Carúpano has a unique factor which makes us different,” says Lucía Alliegro, Marketing Director of Ron Carúpano. “Our rums are not only crafted by the hands of the only female Master Blender in Venezuela, Carmen López de Bastidas, but also we have five elements that differentiate us: selected premium sugar cane alcohol matured at length in sealed American white oak barrels without replacement of annual Angel’s Share; pure spring water used to enhance the rums; a humid environment that constantly challenges the standards of rum production; an exceptional microclimate that provides us with a perfect scenario and more than 250 years of rum mastery,” she concludes.
“We are excited to add one of ‘the world’s best’ to our growing list of family-owned, ultra-premium distillers we partner with,” said Chuck Kane, COO of Chopin Imports Ltd. “Not only is the Ron Carúpano brand well-awarded but also known throughout the world. Having the same extremely high core values as Chopin makes this a great fit. We are honored to be the ones to represent Ron Carúpano across North America,” he added.
Venezuelan rums are regulated by strict rules because of their Appellation of Controlled Origin (AOC) standards, making the rums produced in Venezuela different from other countries’ rums. The rums possess natural attributes that result from the fusion of a series of environmental elements unique to the country and to the area in and around Carúpano.
“Our brand is committed to being a part of our consumers’ significant life moments. Whatever the stage in their lives, Ron Carúpano will be there to Elevate the Occasion, from a college graduation, weddings, or a well-deserved promotion,” says Alliegro. “Ron Carúpano is more than our products, it is a way to be.”
Despite difficult times lived globally, Ron Carúpano brand continues to grow and adapt its activities towards the new normal. This year the brand launched its new image and its newest member of the portfolio, Ron Carúpano 18, in a 100% digital event. The brand is reaching its consumers continuously through virtual tastings and other online activities.
Even though the world pandemic, the recognitions didn’t stay home and in July Ron Carúpano was the only Venezuelan brand awarded five medals in the London Spirits Competition.
As the brand plans for the future, it is building a strong international presence. “We are pleased that Chopin Imports will guide our path in the Unites States; this alliance is made thinking in the best way to go beyond our borders and we know Chopin Imports is the perfect partner to reach this goal,” said Lucía Alliegro.
Chopin Imports portfolio also includes its namesake vodka, Dorda Liqueurs, the Gordon & MacPhail Scotch Whiskies, Benromach Scotch Whiskies, Red Door Gin, Koch El Mezcal, Maguey Spirits, Terralta Tequila and Hinch Irish Whiskey.
About Chopin Imports Ltd.
Chopin Imports Limited (CIL) was established to market one of the world’s top vodkas, Chopin Vodka, and other expressions created by the Dorda family. Chopin Vodka products are distilled from local ingredients grown in Podlasie region, Poland (100km east of Warsaw) and the entire distillation process – from growing, cooking, fermenting and distilling raw ingredients, to bottling – is carefully tended on the family estate. Chopin Vodka was the first to debut ultra-luxury vodka in 1993 with its iconic bottles– a design that has since redefined the vodka sector. CIL offers its renowned single-ingredient vodkas – potato, rye and wheat; super premium Family Reserve young potato vodka; and a trio of Dorda Liqueurs (Dorda Coconut, Dorda Double Chocolate and Dorda Sea Salt Caramel). Naturally gluten-free, Chopin Potato Vodka has been named one of the best vodkas by the San Francisco World Spirits Competition and the Los Angeles International Spirits Competition for eight years consecutively with Chopin Potato being the most awarded potato vodka in the world. CIL has since used its successful sales and marketing insights to expand its super-premium agency brand portfolio. For more information, visit https://chopinimports.com/.
About Ron Carúpano
Awarded as the Best Rum in the World, Ron Carúpano is the Premium Rum of Venezuela for more than its 250 years of tradition. A demanding context, an exceptional microclimate, long periods of sugar cane alcohol aging, pure spring water and over 250 years of blending mastery are the elements that differentiate Ron Carúpano from other brands in the market. Its uniqueness relies on the hands of their Master Blender, Carmen López de Bastidas, the first and only certified female Master Blender in Venezuela, who has been, for the past 30 years, passionately developing the exquisite profiles of their unique rums portfolio. Ron Carúpano is a brand interested in creating different and innovative experiences for its consumers, experiences that will “Elevate the Occasion”, because when you share a Ron Carúpano with friends and family any occasion stands out from what is ordinary and rises up to a whole new level. For more information, visit https://www.roncarupano.com/en/