Founder and Chairman Gary Shansby announced today the promotion of Steve Lauth to President & CEO of Tequila Partida ( effective September 1, 2020.   Shansby will remain active as Chairman and control shareholder in the company. Steve Lauth most recently served as Chief Operating Officer of the company.  He started his career with Partida in 2009 as the Director of Finance & Operations.  “Steve has done a masterful job of helping to drive our company’s growth, manage our Mexico operations and, most recently, build the relationship with our sales and marketing partner, the Edrington Group,” said Gary Shansby.  “Partida has been my passion project since launching the brand 15 years ago.  I have absolute confidence in Steve’s ability to lead the company in this next phase of Partida’s growth.”

Having served in various capacities during his career at Partida – as well as in his previous roles at Newcastle Brown Ale – Lauth has acquired a unique understanding of how sales, marketing, finance, operations and production all must interact seamlessly and with transparency to allow a craft brand to compete with larger players in the US market.  “We’ve had to be agile and aggressive to get to the market position we’ve achieved for Partida, in terms of brand strength as well as sales,” said Lauth.  “I’m proud of the brand I’ve helped Gary build and the relationship we’ve forged with Edrington.”

Gary Shansby launched Tequila Partida in 2005 and it quickly became the favorite ultra-premium tequila of critics and bartenders.  The brand has experienced steady growth and recognition since its launch.  In December of 2016, Gary Shansby forged a national sales and marketing relationship with the Edrington Group, adding Partida to the prestigious US portfolio of the historic Scotch industry leader.  “Steve’s leadership combined with the Edrington partnership positions Partida for our next phase of growth,” continued Gary Shansby.  “I’m proud of what we’ve achieved and expect even greater success for Partida.”

About Tequila Partida
Tequila Partida ( is an authentic, all-natural, estate-grown premium tequila, made from 100% blue agave in the heart of Mexico’s historic Tequila Valley region. From cultivation and harvest to cooking, distillation and aging, Partida maintains exceptional standards of quality and consistency, making Partida “the finest tequila that money can buy,” according to F. Paul Pacult, the leading spirits authority in America. Partida Reposado was ranked as one of the top ten spirits of 2019 by the Spirit Journal, the industry’s most respected publication for spirits reviews.

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